Manager, SEO and AI Content Optimization

• →Optimize and refresh existing jll.com content for search and AI visibility in alignment with our SEO/GEO strategy. 

·       Write shortform copy for jll.com where needed, including, but not limited to headers, summaries, metadata and FAQs.

• →Identify content gaps and cannibalization across jll.com and support authors across our Content, Business Lines and Field Marketing teams to get missing content added to editorial content calendars.

·       Advise marketing teams across functions on how to develop content for visibility, whether that content lives on jll.com, or not.

• →Work with our SEO/GEO strategy lead and technical delivery partners to make sure content reflects technical requirements, flagging and fixing content-side issues as needed.

·       Monitor content performance and perform quarterly audits to identify content decay and optimization, consolidation and pruning actions to optimize crawl budget and maintain content health.

• →Partner with Social media, Communications and Paid Media teams on content opportunities and ensure new content   on jll.com is amplified at publication.

• Bachelor's degree in journalism, communications, marketing, business, or related field.

• 5+ years’ experience in SEO and writing and optimizing content for the web (including optimization of media and image alt text), with a track record of organic search andAI visibility performance gains

• Self-starter who is comfortable navigating large matrixed organizations

• A passion for SEO/GEO/AEO and how content gets crawled, indexed and retrieved by search engines and AI systems, staying up to date with latest SEO/AI search research and impacts of algorithm and model updates.

• Experience analyzing content performance (organic and AI traffic, engagement) and translating findings into a clear story that drives content decisions.

• Experience partnering and educating editorial/brand/content teams to adopt content best practices to meet SEO/GEO requirements and brand standards before publishing.

• Experience partnering with business-line or cross-functional stakeholders to refine content for a global corporate website.

• Familiarity with E-E-A-T principles when creating and optimizing content for YMYL categories

• Working knowledge of SEO and content analysis platforms (e.g., BrightEdge, Ahrefs, Google Search Console, Bing Webmaster Tools, Screaming Frog).

• Familiarity with CMS platforms like Adobe Experience Manager (AEM)

• Experience using AI to create automated reporting and optimization workflows or tools to support high-volume optimization activities across multiple country directories.

This position does not provide visa sponsorship. Candidates must be authorized to work in the United States without sponsorship.

If this job description resonates with you, we encourage you to apply, even if you don’t meet all the requirements.  We’re interested in getting to know you and what you bring to the table!

If you are a California resident as defined in the California Consumer Privacy Act (CCPA) please view our Supplemental Privacy Statement which describes your rights and disclosures about your personal information. If you are viewing this on a mobile device you may want to view the CCPA version on a larger device.

Pursuant to the Los Angeles Fair Chance Initiative for Hiring Ordinance, JLL will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Accepting applications on an ongoing basis until candidate identified.