Senior Director Marketing Transformation and Change Management

Fixed-Term Contract, 16 Months. U.S Based.

We're looking for a Change Management Lead to provide maternity cover across change management and enablement for the marketing organization. The role has a heavy focus on AI transformation — leading change for new AI tools, agents, and ways of working — but the scope extends across marketing's wider change portfolio, including process, operating model, and organizational change initiatives as they arise.

This is a hands-on role spanning strategic communications, executive stakeholder management, and delivery of enablement materials across whichever change initiatives are active at a given time.

The role sits within Transformation & Enablement, part of the Marketing Data & AI Centre of Excellence.

Change portfolio management

• →Lead change management across marketing's active change portfolio — AI tool and agent rollouts, process changes, operating model shifts, and organizational transitions as they arise
• →Prioritize and sequence change initiatives against team capacity and business calendar, given multiple concurrent workstreams
• →Apply structured change frameworks to scope impact, plan enablement, and track adoption, adapting the approach to the size and nature of each change
• →Identify and flag change risks early — including gaps in sponsorship, readiness, or reinforcement — rather than letting them surface post-launch

AI transformation (primary focus area)

• →Lead change management specifically for AI tool and agent adoption within marketing, including pilot rollouts and scaled deployments
• →Build and maintain change frameworks and enablement patterns tailored to introducing AI capabilities to marketing teams
• →Plan and facilitate recurring AI-focused forums (e.g. quarterly marketing-wide AI update calls)

Executive and stakeholder engagement

• →Manage relationships with senior marketing stakeholders, including the CMO and Marketing Leadership Team, across the full change portfolio
• →Draft executive-level communications on transformation initiatives, tooling decisions, and program updates

Enablement and communications delivery

• →Build branded enablement materials — decks, talk tracks, session recaps, and training content — for a range of audiences from SME testers to leadership, across whichever initiatives are live
• →Work in partnership with our Marketing Internal Communications lead to collaborate on building out communications: beta invites, rollout comms, leadership updates, and post-session recaps
• →Adapt communication and training approaches to the type of change — a tool rollout, a process change, and a structural change each need a different playbook

Cross-functional partnership

• →Work closely with SMEs, process owners, and pilot representatives across marketing to support rollouts of all kinds, not only AI-related ones
• →Partner with project/delivery teams early enough to shape timelines and readiness plans, not just communicate decisions after the fact

Team Structure

• →This role reports into our Head of Marketing Data & AI.
• →You will lead and coordinate an offshore Change Management specialist in India who will support with all Marketing change initiatives
• →You will also be supported by an offshore instructional designer who will assist with designing and building training and enablement materials

• 10+ years proven experience in change management across a range of change types — not only technology rollouts, but also process and organizational change
• Strong stakeholder management skills, including comfort operating with senior/executive audiences
• Excellent written communication — able to write clearly and directly, without relying on corporate jargon or overstatement
• Experience designing and building structured enablement or training materials
• Ability to run multiple concurrent change initiatives of varying size and adapt approach accordingly
• Comfort working with ambiguity, particularly around emerging AI/agentic tools where processes are still being defined
• Familiarity with a change management framework (e.g. ADKAR/Prosci, or a comparable structured model)
• Experience leading change within marketing and marketing technology is desirable 

This position does not provide visa sponsorship. Candidates must be authorized to work in the United States without sponsorship.

If this job description resonates with you, we encourage you to apply, even if you don’t meet all the requirements.  We’re interested in getting to know you and what you bring to the table!

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Accepting applications on an ongoing basis until candidate identified.