We are looking for a strategic and results-driven Account Strategist to lead high-impact commerce marketing initiatives for mid-market and enterprise clients. In this role, you will oversee paid media strategies across Shopping Ads, paid search, and paid social, helping B2B manufacturers, distributors, and DTC businesses drive measurable revenue growth. You will manage multiple client accounts, develop performance roadmaps, and translate complex marketing data into actionable business recommendations. Working closely with specialists, creative teams, and senior stakeholders, you will ensure campaigns deliver sustainable commercial results. You will also contribute to the development of scalable marketing methodologies and best practices across the Commerce practice. This is an opportunity to combine strategic leadership, hands-on expertise, and client relationship management in a collaborative, remote-first environment.
Strategic Account Management: Own the strategy, performance, and growth of multiple mid-market and enterprise client accounts, developing comprehensive marketing roadmaps aligned with business objectives and revenue targets.
Shopping and Marketplace Strategy: Lead Shopping Ads and marketplace initiatives across Google, Microsoft, Meta, TikTok, and other relevant platforms, with a particular focus on complex B2B catalogs and customer acquisition.
Product Feed Management: Direct product feed strategies using platforms such as Feedonomics, GoDataFeed, or equivalent tools, overseeing taxonomy, GTIN/MPN enrichment, attribute mapping, parent-child product architecture, and custom labeling.
Paid Media Leadership: Develop and oversee full-funnel paid search and paid social strategies across Google, Microsoft, Meta, LinkedIn, and TikTok, balancing budgets according to margins, customer lifetime value, and acquisition objectives.
Campaign Optimization: Build and guide Shopping and Performance Max campaigns tailored to B2B purchasing behaviors, ensuring effective targeting, budget allocation, and cross-channel coordination.
Audience Development: Design sophisticated audience strategies using CRM data, first-party customer lists, account-based targeting, customer match, and lookalike audiences to distinguish new customer acquisition from existing customer activity.
Creative Strategy and Testing: Direct creative development and experimentation with specialists and design teams, leveraging product catalog advertising, dynamic creative, and video to improve engagement and conversions.
Measurement and Attribution: Establish effective measurement frameworks that connect advertising performance with actual business outcomes, including ecommerce transactions, quote requests, sales pipeline, and new customer acquisition.
Client Relationship Management: Serve as the senior strategic contact for assigned clients, leading regular meetings, bi-weekly performance discussions, quarterly business reviews, and additional strategic consultations.
Executive Communication: Present campaign performance, commercial insights, and strategic recommendations to senior client stakeholders, including CFOs, Vice Presidents of Ecommerce, and Sales leaders.
Performance Reporting: Develop reporting frameworks that demonstrate the financial impact of marketing activities through revenue attribution, matched cohorts, cost-to-serve analysis, and incremental revenue growth.
Risk Management: Proactively identify and address performance risks, including channel conflicts, product feed degradation, reseller activity, and marketplace Buy Box losses.
Methodology Development: Contribute to the continuous improvement of internal commerce marketing frameworks by documenting successful strategies, developing repeatable processes, and supporting audits, proposals, and sales enablement.
Cross-Functional Collaboration: Partner with senior leadership, marketing specialists, and creative teams to improve campaign execution, share expertise, and evolve the overall commerce strategy.