Art Director, Brand & Design

We are seeking a talented and experienced Art Director, Brand & Design to shape and elevate the visual identity of a fast-growing consumer beauty brand. In this hands-on leadership role, you will develop creative concepts and translate brand strategy into compelling visual experiences across digital campaigns, product packaging, retail environments, and experiential marketing. You will combine creative direction with direct design execution while managing and mentoring a team of graphic designers. Working closely with cross-functional teams, you will ensure that every creative asset strengthens brand recognition, communicates product value, and supports commercial objectives. You will also help establish scalable creative systems, improve production workflows, and leverage performance insights to optimize marketing content. This is an exciting opportunity to make a significant creative impact within an ambitious, community-driven brand.

• Develop creative concepts and visual systems for integrated marketing campaigns, product launches, and ongoing brand initiatives.

• Translate brand strategy into clear creative direction, design briefs, and consistent visual execution across customer touchpoints.

• Maintain and evolve brand guidelines, design standards, templates, and creative asset libraries.

• Direct photography, short-form video, creator content, and product demonstrations, including mood boards, composition, styling, and post-production guidance.

• Ensure visual content communicates product benefits effectively and maintains a consistent brand identity.

• Personally design key creative assets across e-commerce, social media, email marketing, paid advertising, online marketplaces, sales materials, and brand campaigns.

• Develop channel-specific creative for TikTok Shop, paid and organic social media, creator partnerships, and livestream shopping.

• Adapt visual storytelling to different platforms and customer purchasing behaviors.

• Translate customer questions, hair concerns, cultural insights, and emerging trends into relevant and engaging creative concepts.

• Collaborate with Growth, Social, E-Commerce, and Creative Performance teams to refine campaigns using performance data and customer feedback.

• Support structured creative testing and continuous optimization to improve engagement and conversion.

• Design packaging, labels, cartons, product kits, and other physical brand materials from initial concepts through production-ready artwork.

• Develop retail displays, merchandising materials, signage, and environmental graphics that bring the brand identity into physical spaces.

• Coordinate with internal stakeholders and external production vendors on dielines, specifications, proofs, colors, materials, and finishes.

• Ensure all creative assets include approved content and complete the necessary cross-functional reviews before production.

• Manage, mentor, and develop graphic designers through clear creative direction, constructive feedback, and ongoing support.

• Establish project priorities, balance team workloads, and ensure accountability for quality and deadlines.

• Review creative deliverables for brand consistency, accuracy, channel suitability, and production readiness.

• Build scalable creative workflows that improve turnaround times, reduce unnecessary revisions, and maintain high standards.

• Establish consistent design practices and creative systems that support the organization's continued growth.

The ideal candidate is a strong creative professional who combines exceptional design capabilities with leadership experience, strategic thinking, and a hands-on approach to execution. The following qualifications and skills are required:

• At least 5 years of professional experience in brand design, creative development, or a related field, including experience leading designers and providing art direction.

• A strong portfolio demonstrating expertise in consumer brand campaigns, photography and short-form video art direction, creator content, packaging, and retail or physical brand experiences.

• Advanced proficiency in Adobe Creative Suite and Figma.

• Strong expertise in typography, composition, layout, visual storytelling, and image editing.

• Practical knowledge of packaging and print production, including dielines, artwork preparation, color management, and proof review.

• Experience designing creative assets for e-commerce and digital marketing channels.

• Understanding of how visual content supports customer education, brand positioning, engagement, and conversion.

• Ability to direct video and motion content, including creative planning and production guidance.

• Strong organizational, communication, and problem-solving skills.

• Excellent creative judgment and the ability to independently manage projects from concept through delivery.

• Ability to balance hands-on creative execution with effective delegation and team leadership.

• A collaborative mindset and experience working with cross-functional teams to deliver creative projects.

• Experience in beauty, haircare, skincare, wellness, or consumer packaged goods (CPG) is strongly preferred.

• Experience supporting social commerce initiatives, particularly TikTok Shop, is strongly preferred.

• Hands-on motion design or video editing experience is an additional advantage.

• Applicants must provide a portfolio showcasing examples of digital campaigns, photography or short-form video art direction, creator content, packaging, and retail or physical brand design.

• Candidates should clearly identify their individual design contributions, art direction responsibilities, and team leadership involvement for each relevant project.