ASO Specialist

United KingdomRemoteContractmid

MarketingSEO Specialist

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Quick Summary

Key Responsibilities

Develop and implement App Store Optimization strategies to increase app visibility, rankings, and organic downloads.

Requirements Summary

Proven professional experience in App Store Optimization or mobile organic acquisition. Strong understanding of app store ranking factors, keyword research, and metadata optimization.

Technical Tools

MarketingSEO Specialist

We are seeking a data-driven ASO Specialist to strengthen the visibility and organic growth of innovative AI-powered consumer mobile applications. In this role, you will develop and implement strategies to improve app store rankings, increase organic downloads, and maximize conversion rates. You will take ownership of keyword research, metadata optimization, competitor analysis, and performance monitoring across international markets. Working closely with product, marketing, and design teams, you will use experimentation and analytics to identify new growth opportunities. This position offers the opportunity to influence the acquisition strategy of a consumer technology product reaching millions of users worldwide. The role is fully remote and suited to an independent specialist who enjoys combining analytical thinking with hands-on optimization.

As an ASO Specialist, you will be responsible for developing and executing organic acquisition strategies that improve app discoverability, strengthen store performance, and drive sustainable growth. Your main responsibilities will include:

Develop and implement App Store Optimization strategies to increase app visibility, rankings, and organic downloads.
Conduct keyword research to identify high-potential search terms and opportunities for improved app store positioning.
Optimize app titles, descriptions, subtitles, keywords, and other store metadata to maximize discoverability.
Analyze competitor positioning, keyword strategies, and market trends to identify opportunities for improvement.
Monitor app store performance, keyword rankings, conversion rates, and organic acquisition metrics.
Design and execute experiments to improve app listing performance and conversion rates.
Collaborate with marketing and design teams to optimize screenshots, preview videos, and other app store creative assets.
Identify opportunities to improve app store conversion and organic user acquisition across different markets.
Stay informed about ASO trends, platform updates, and industry best practices.
Prepare regular performance reports and translate analytical insights into actionable optimization strategies.

Requirements

~1 min read

The ideal candidate will have hands-on experience in App Store Optimization or mobile organic acquisition, combined with strong analytical capabilities and a proactive approach to growth. The following qualifications and skills are expected:

Proven professional experience in App Store Optimization or mobile organic acquisition.
Strong understanding of app store ranking factors, keyword research, and metadata optimization.
Demonstrated experience optimizing mobile app listings and improving organic visibility and download performance.
Familiarity with app store analytics tools and performance monitoring methodologies.
Strong analytical skills, with the ability to interpret performance data and identify growth opportunities.
Understanding of conversion rate optimization (CRO), experimentation, and performance improvement strategies.
Ability to collaborate effectively with marketing, product, and design teams.
Strong ownership and project management skills, with the ability to execute initiatives independently.
Excellent written English communication skills.

Additional experience that would be considered an advantage includes:

Experience optimizing applications across both the Apple App Store and Google Play.
Familiarity with ASO platforms such as AppTweak, Sensor Tower, or MobileAction.
Experience working with subscription-based mobile applications.
Knowledge of app localization and international ASO strategies.
Experience conducting app store listing experiments and creative optimization.
Previous experience in consumer technology, artificial intelligence, or mobile application environments.

What We Offer

~2 min read

✓Fully remote work: Enjoy the flexibility of working remotely.

✓Flexible working hours: Organize your schedule with flexibility to support productivity and work-life balance.

✓Generous vacation policy: Benefit from generous paid time off.

✓Meaningful impact: Directly influence the visibility, organic acquisition, and growth of an innovative AI-powered consumer product used by millions of people worldwide.

✓Ownership and autonomy: Lead optimization initiatives and experiment with new strategies to deliver measurable results.

✓International exposure: Contribute to app growth and discoverability across multiple international markets.

✓Innovation-driven environment: Help shape the future of AI-powered consumer experiences.