Campaign Manager (ABM)

We are seeking an experienced, data-driven Campaign Manager (ABM) to accelerate enterprise pipeline growth through AI-powered account-based marketing strategies. In this hands-on role, you will transform account intelligence into highly personalized, coordinated campaigns that engage key decision-makers and advance strategic opportunities. You will lead integrated activations across email, paid media, events, content, gifting, and partnerships, ensuring every touchpoint is aligned with account priorities. Working closely with Sales and cross-functional marketing teams, you will use AI-driven insights to refine targeting, messaging, and engagement timing. You will also own an experimentation roadmap, measure campaign performance, and turn successful initiatives into scalable playbooks. This is an opportunity to combine strategic thinking, analytical rigor, and practical execution in a collaborative, high-performance environment.

• At least 8 years of professional experience in demand generation and account-based marketing, including ideal customer profile definition, account tiering, buying-group mapping, and one-to-one and one-to-few campaign design.

• A demonstrated track record of executing demand generation campaigns that generate pipeline, with hands-on experience managing campaign funnels, understanding sales processes, and optimizing sourced and influenced pipeline outcomes.

• Strong AI and large language model proficiency, including prompt engineering, account research, intelligence synthesis, and the ability to distinguish meaningful AI-generated insights from unnecessary noise.

• Excellent analytical and experimentation skills, including hypothesis development, test design, success metrics, and the ability to distinguish engagement metrics, attributed pipeline, and causal impact.

• Experience with ABM platforms such as 6sense, Demandbase, or comparable tools, including audience configuration, account-level segmentation, and campaign activation.

• Proficiency with marketing automation and CRM platforms, particularly HubSpot and Salesforce, including campaign objects, audience models, and reporting workflows.

• Strong cross-functional project management and communication skills, with the ability to translate strategy into clear briefs, priorities, ownership, and timelines while influencing stakeholders without direct authority.

• Working knowledge of Sales Operations processes, including account qualification, lead-to-account matching, source and stage definitions, contextual BDR handoffs, and closed-loop reporting.

• Excellent written and verbal communication skills, with the ability to communicate complex account insights and campaign recommendations clearly to diverse stakeholders.

• A learning-oriented mindset, comfort with feedback, and a strong commitment to testing, iteration, and continuous improvement.

• Preferred qualifications: Certification in Demandbase or a similar ABM platform, and experience developing account-based marketing programs for specific industries or verticals.

• Candidates with transferable experience and a combination of relevant skills are encouraged to apply, even if their backgrounds do not match every listed qualification.