Campaign Marketing Manager

The Campaign Marketing Manager will lead multi-channel campaigns that strengthen brand affinity, deepen product engagement, and drive revenue growth across a large B2B user base. This role owns the lifecycle and campaign marketing strategy, from planning and execution to performance analysis and continuous optimization. Working across email, paid media, social, affiliates, partnerships, and content, you will help users discover more value in the product and move from free to paid plans. You will also reactivate inactive users, support sales pipeline generation, and promote research, webinars, newsletters, and other educational resources. Collaborating closely with marketing, product, customer success, and leadership teams, you will manage multiple projects and stakeholders in a remote, asynchronous environment. You will join an established marketing operation with existing onboarding journeys, nurture programs, and campaigns, with an expectation to launch your first initiatives within 30 days.

• At least 5 years of experience in campaign marketing, digital marketing, lifecycle marketing, demand generation, or a related field.

• Demonstrated success influencing revenue and retention in a product-led growth (PLG) business model.

• Strong experience owning cold email, email outreach, or outbound go-to-market campaigns, with a deep understanding of the email outreach landscape.

• Ability to understand B2B users and buying cycles, translating customer needs and business milestones into timely, relevant, and motivating communications.

• Proven ability to own campaign strategy and execution across email, cold email, paid advertising, social media, affiliate marketing, and partner channels.

• Strong project and stakeholder management skills, including the ability to coordinate multiple initiatives, processes, and internal and external contributors.

• Curiosity and creativity in developing messaging that educates users, encourages product adoption, and builds long-term brand affinity.

• Data-driven mindset, with the ability to interpret quantitative and qualitative results, plan experiments, optimize conversion rates, and identify scalable growth opportunities.

• Strong written and verbal communication skills, including the ability to incorporate communication skills effectively into AI-supported workflows.

• Technical confidence and willingness to learn new systems. Familiarity with tools such as Customer.io, WordPress or another CMS, Canva, Claude, Planable, PostHog, Linear, and Notion is valuable.

• Self-starter attitude, sound judgment, and the ability to work independently while managing competing priorities.

• Experience working remotely and communicating effectively in an asynchronous, distributed team.

• Availability to work within the specified North American or European time zones.

• Flexibility to attend team retreats in Europe twice a year.