Channel Marketing Manager, Commercial

The Channel Marketing Manager, Commercial will play a key role in developing and expanding channel marketing initiatives across industrial and automotive markets. This position offers the opportunity to build new programs, strengthen distributor and wholesale partnerships, and shape the future of commercial channel growth. Working closely with sales leadership and cross-functional teams, you will translate business priorities into actionable marketing strategies that drive sales and customer engagement. You will develop partner co-marketing initiatives, manage investment plans, and use financial analysis to demonstrate business impact. The role is ideal for an entrepreneurial, commercially minded marketer who thrives in evolving environments and enjoys creating strategies from the ground up. You will join a collaborative, values-driven team that encourages innovation, shared ownership, continuous learning, and meaningful contributions.

• Professional Experience: Five to eight years of experience in B2B channel marketing, with direct ownership of distributor or wholesale relationships on the manufacturer side. Candidates should have experience developing and executing channel programs rather than solely managing or optimizing existing initiatives.

• Industry and Channel Knowledge: Experience working within product-based B2B distribution or wholesale channels, with an understanding of how manufacturers collaborate with distributors to support product adoption, customer engagement, and commercial growth. Experience relevant to industrial or automotive markets is beneficial.

• Financial and Business Acumen: Strong commercial judgment and financial skills, including the ability to independently model program performance, develop business cases, evaluate marketing investments, and measure results against business objectives.

• Education: A bachelor’s degree in Marketing, Business, or a related field is required. An MBA is welcomed but not essential; demonstrated experience and a strong track record of results are highly valued.

• Strategic and Analytical Thinking: Ability to identify market opportunities, prioritize initiatives, develop practical channel strategies, and make informed decisions using financial and business insights.

• Collaboration and Relationship Management: Strong interpersonal and communication skills, with the ability to build productive relationships with distributors, sales leaders, and cross-functional partners. Must be comfortable aligning stakeholders around shared goals and translating strategy into execution.

• Entrepreneurial Mindset: A proactive, adaptable approach to problem-solving, with the confidence to work through ambiguity, build programs from the ground up, and adjust direction as business needs evolve.

• Travel Availability: Willingness to travel up to 25% as needed to support distributor relationships, commercial initiatives, and business priorities.