Content Marketing Manager

United StatesRemoteFull-timemid

MarketingMarketing Manager

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Quick Summary

Requirements Summary

At least five years of experience in content marketing, editorial, or a related role, preferably within B2B technology or SaaS. Experience in marketing technology, advertising technology,

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MarketingMarketing Manager

Join an innovative B2B technology company transforming how businesses engage with key decision-makers through account-based marketing solutions. As a Content Marketing Manager, you will own the content strategy and execution across multiple channels, shaping the brand's voice and strengthening its market presence. You will create compelling, insight-driven content that goes beyond generic messaging to engage audiences, build credibility, and support revenue growth. Working closely with marketing teams, particularly SEO specialists, you will balance editorial excellence with discoverability and measurable business impact. From website content and thought leadership to email campaigns and customer stories, you will have the autonomy to develop ideas and bring them to life. This fully remote, individual contributor role is ideal for a strategic thinker and hands-on writer who values creativity, originality, and high-quality storytelling.

Content Strategy and Planning: Own the content marketing strategy and editorial calendar, identifying relevant topics, compelling narratives, and effective formats that align with business objectives and audience needs.
Content Creation and Editorial Management: Write, edit, and produce high-quality content across websites, blogs, thought leadership articles, customer success stories, reports, and other marketing assets.
SEO and Generative Engine Optimization (GEO): Collaborate with SEO specialists to improve organic visibility and discoverability across traditional search engines and AI-powered search experiences while maintaining strong editorial standards.
Email Marketing: Develop and manage content and copy for newsletters, email nurture sequences, campaign communications, and customer-facing messages, ensuring consistency and relevance throughout the customer journey.
Content Distribution and Promotion: Partner with channel owners to identify distribution opportunities, repurpose successful content, and extend the reach and impact of key assets across marketing channels.
Editorial Quality and Brand Voice: Establish and maintain high editorial standards, ensuring all published content is clear, distinctive, engaging, accurate, and aligned with the brand's positioning.
Audience Research and Thought Leadership: Research customer challenges, industry developments, and emerging marketing trends to uncover original insights and develop content that offers meaningful value to target audiences.
Performance Analysis and Optimization: Evaluate content effectiveness and use performance data to refine editorial priorities, improve engagement, and strengthen the contribution of content to marketing pipeline growth.
Cross-Functional Collaboration: Work closely with marketing stakeholders to generate ideas, support campaign objectives, and ensure content initiatives contribute to broader business and revenue goals.

Requirements

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Professional Experience: At least five years of experience in content marketing, editorial, or a related role, preferably within B2B technology or SaaS. Experience in marketing technology, advertising technology, or account-based marketing (ABM) is a strong advantage.
Writing Portfolio: A strong portfolio of personally written content demonstrating original thinking, exceptional writing and editing skills, and the ability to adapt messaging across formats and audiences.
Content Strategy Expertise: Proven experience managing content strategy and execution from ideation and planning through production, distribution, and performance evaluation.
Exceptional Writing and Editing: The ability to simplify complex technical or business concepts without losing their meaning, while producing clear, engaging, and persuasive content.
Strong Editorial Judgment: A demonstrated ability to recognize compelling ideas, challenge conventional approaches, identify opportunities for improvement, and maintain consistently high content standards.
Strategic Thinking and Creativity: A distinctive point of view on marketing and technology, with the curiosity to explore new perspectives and develop original content ideas that stand out in a competitive market.
SEO and Content Optimization: Familiarity with SEO principles, keyword-driven content planning, and emerging approaches to content discoverability, including GEO, is beneficial.
Customer-Centric Mindset: The ability to understand audience needs and buying behavior through research, conversations, industry analysis, and performance data.
Analytical Skills: Comfort using content performance insights to inform editorial decisions, prioritize initiatives, and improve marketing effectiveness.
Ownership and Execution: A proactive, independent working style with the ability to balance strategic planning and hands-on content production in a collaborative, fast-paced environment.
Adaptability and Collaboration: Strong communication skills, openness to experimentation, and the ability to work effectively with multiple marketing functions while managing competing priorities.

What We Offer

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✓Fully remote work: Flexibility to work from where you are most productive, without fixed working hours.

✓Unlimited vacation policy: Time off designed to support work-life balance and personal well-being.

✓Comprehensive healthcare: Medical, dental, and vision coverage.

✓Parental leave: Generous parental leave provisions and additional paid time off policies.

✓Creative autonomy: Direct ownership of content strategy and brand storytelling, with opportunities to experiment, develop new formats, and bring original ideas to life.

✓Professional impact: The opportunity to influence brand positioning, strengthen market visibility, and contribute directly to marketing pipeline growth.

✓Growth-oriented environment: Work within an established B2B technology business that has raised $15 million in Series A funding, maintained cash-positive operations for 24 months, and achieved 50% growth, according to the original job posting.

✓Inclusive culture: A workplace that values diverse perspectives, professional competence, equal opportunity, and respectful collaboration.