Cosmetics/Ecommerce - Digital Marketing Specialist

The Digital Marketing Specialist will drive brand awareness, customer engagement, and e-commerce growth for an innovative skincare brand focused on microbiome science and skin health. This role combines digital marketing strategy, creative content development, performance advertising, and marketplace management. You will plan and execute campaigns across channels such as Amazon, Google Ads, search engines, and social media to strengthen brand visibility and increase sales. Working collaboratively with the wider team, you will shape brand messaging, develop influencer marketing initiatives, and create compelling content for a global audience. You will also use analytics to measure campaign performance, identify opportunities, and optimize marketing activities. This is an opportunity to contribute to a growing beauty brand as it expands its retail presence and reaches new customers.

The ideal candidate has practical digital marketing experience, preferably in beauty or skincare, and combines strong analytical capabilities with creative communication skills and an understanding of e-commerce channels.

• Approximately 3–6 years of experience in digital marketing.

• Experience in the beauty or skincare industry.

• Native or advanced proficiency in English.

• Native or fluent Korean language skills are a strong plus.

• Strong knowledge of SEO and SEM strategy, implementation, and optimization.

• Experience using Google Analytics to measure and evaluate digital marketing performance.

• Proficiency in Microsoft Office.

• Familiarity with digital advertising platforms and social media marketing.

• Excellent communication and teamwork skills, with the ability to collaborate effectively across marketing activities.

• Availability to coordinate with U.S. business hours, which may occasionally require additional flexibility due to the time difference with Portugal.

• • Ability to create basic graphic designs.

  • Experience managing Shopify or other e-commerce platforms.

  • Experience with Amazon marketing and marketplace operations.

  • Strong English copywriting skills and the ability to plan marketing content for global audiences.