Creative Strategist – Performance Marketing

This full-time, fully remote opportunity is designed for a creative strategist who understands how compelling advertising drives measurable business growth.
You will lead creative strategy across Meta Ads, Google Ads, and influencer marketing, developing concepts that capture attention and convert global gaming audiences.
Working closely with marketing leadership, paid media specialists, designers, and video editors, you will own the creative process from initial idea to final asset delivery.
Your work will involve identifying emerging opportunities, translating campaign objectives into actionable briefs, and continuously improving creative performance.
You will help build a consistent pipeline of high-quality static, motion, and video assets aligned with commercial goals.
This role offers the opportunity to combine creative thinking, performance analysis, and production leadership in a fast-paced international e-commerce environment.

The ideal candidate has a strong background in performance marketing creative strategy, understands the mechanics of effective digital advertising, and can confidently direct creative production teams.

• At least 3 years of dedicated experience in performance marketing creative strategy, advertising concept development, or creative direction within e-commerce or digital advertising.

• Proven experience writing production-ready creative briefs and directing graphic designers and video editors to produce static and video advertisements. Hands-on design or video editing skills are not required.

• In-depth understanding of short-form video performance, including opening hooks, visual pacing, viewer retention techniques, and direct-response conversion triggers.

• Practical experience developing advertising concepts for Meta Ads (Facebook and Instagram), Google Ads (including Performance Max and YouTube), and influencer or YouTube sponsorship integrations.

• Ability to interpret advertising performance metrics and collaborate with paid media buyers to improve creative concepts and identify successful angles.

• Excellent written and spoken English, with the ability to produce clear briefs, communicate precise revision instructions, and collaborate effectively with marketing leadership.

• Strong creative thinking, communication, organization, and project coordination skills.

• Full-time availability Monday through Friday, with at least 4 hours of daily overlap with Australian Eastern Time business hours (GMT+10).

• A high-performance computer, HD webcam, headset, reliable high-speed internet connection, and a quiet workspace.

• Must be born in Latin America and currently reside in the region. US citizens are not eligible for this opportunity.

• Willingness to undergo background and reference checks if required.

• Personal passion for gaming or professional experience in gaming, e-sports, digital gaming services, or technology products.

• Experience working directly with e-commerce brands.

• Familiarity with influencer integration content, including sponsored YouTube segments and TikTok or Instagram Reels collaborations.

• Experience using project management platforms such as Asana, ClickUp, or Trello, as well as digital asset management libraries.