Digital Marketing & Creative Specialist – DTC Beauty & Personal Care

As a Digital Marketing & Creative Specialist, you will drive paid acquisition and creative execution for a growing direct-to-consumer beauty and personal care business. You will take hands-on ownership of Meta and Google advertising campaigns, from strategy and launch to optimization and performance analysis. Alongside campaign management, you will personally create compelling digital assets, short-form videos, and persuasive advertising copy. You will also coordinate photography and video production with models and content creators while keeping costs efficient. Working closely with executive leadership, you will support e-commerce growth, improve campaign profitability, and contribute to new product launches. This is a fully remote, full-time opportunity for a creative and analytical professional comfortable working primarily on US Eastern Time.

The ideal candidate is a hands-on digital marketer who can independently manage advertising campaigns, produce high-quality creative assets, and translate performance data into practical growth decisions. They should be comfortable working directly with US-based leadership and taking ownership in a lean, fast-moving environment. Required qualifications include:

• At least 3 years of direct, hands-on experience building, managing, and optimizing Meta and Google Ads campaigns in the DTC e-commerce sector.

• Demonstrated ability to personally create advertising graphics, image layouts, short-form video edits, and persuasive ad copy.

• Proficiency with creative tools such as Canva, Adobe Creative Cloud, or CapCut.

• Strong understanding of e-commerce performance metrics, including CAC, ROAS, AOV, customer lifetime value (LTV), conversion rates, and campaign contribution margins.

• Practical experience sourcing models and content creators, preparing production briefs, and coordinating cost-effective photography and video shoots.

• Native-level written and spoken English proficiency, with the ability to write compelling advertising copy, prepare creative briefs, and communicate directly with US executive leadership.

• Full-time availability for one dedicated role. Candidates managing multiple client rosters or agency side projects are not eligible.

• Ability to work Monday through Friday during standard US Eastern Time business hours, including daily morning team meetings.

• A high-performance computer, HD webcam, noise-canceling headset, and reliable high-speed internet connection.

• Ability to work remotely from Latin America.

Preferred qualifications:

• Experience marketing beauty, personal care, hair care, skincare, self-tanning, or cosmetics products.

• Previous experience working directly with founders, COOs, or executive teams in lean, high-growth DTC e-commerce businesses.

• Familiarity with Shopify, Google Analytics 4 (GA4), landing page builders, or AI-powered creative tools.

• Knowledge of TikTok and YouTube video advertising strategies.