Digital Marketing Specialist, Search

CanadaRemoteFull-timemid

MarketingDigital Marketing Specialist

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Quick Summary

Requirements Summary

Basic understanding of search engine optimization (SEO) and search engine marketing (SEM), including their principles, practices, and applications.

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MarketingDigital Marketing Specialist

The Digital Marketing Specialist, Search will help businesses increase their online visibility and connect with more potential customers through effective paid search and SEO strategies. In this role, you will manage and optimize search campaigns, monitor performance, and ensure advertising investments deliver measurable results. You will use data, keyword insights, and industry research to identify opportunities and recommend improvements tailored to each client's objectives. Working across dealer websites, advertising platforms, and analytics tools, you will contribute to stronger digital experiences and improved consumer engagement. You will also prepare performance reports, communicate insights to stakeholders, and collaborate with sales and customer support teams. This is an opportunity to develop your digital marketing expertise in a collaborative environment focused on innovation, learning, and measurable impact.

Analyze, develop, and implement search marketing campaigns that improve dealer website visibility and help consumers find relevant products and services.
Manage daily paid search campaign performance, ensuring activities remain aligned with client objectives and allocated budgets.
Apply SEO and SEM best practices to improve search visibility, campaign effectiveness, and website performance.
Work within dealer website platforms to identify and implement website optimization opportunities.
Monitor keyword performance, evaluate campaign results, and identify trends or areas requiring improvement.
Prepare monthly performance reports for clients, translating campaign data into clear insights and actionable recommendations.
Recommend campaign adjustments based on performance analysis, keyword trends, industry research, and evolving client needs.
Conduct industry research and gather competitive intelligence to identify relevant search opportunities and inform campaign strategies.
Act as a point of contact for customer-related inquiries, supporting end consumers and coordinating with internal teams to resolve issues.
Identify value-added features and improvements that enhance the consumer experience and support client objectives.
Collaborate with Sales, Customer Support, and other business teams to ensure effective campaign delivery and a consistent customer experience.
Participate in periodic account reviews, presenting performance insights and opportunities for continued optimization.

Requirements

~1 min read

Basic understanding of search engine optimization (SEO) and search engine marketing (SEM), including their principles, practices, and applications.
Experience building and managing paid search or SEM campaigns, including budget allocation and performance monitoring.
Knowledge of on-site and technical SEO practices, with the ability to identify opportunities to improve website visibility.
Familiarity with Google Ads, Bing Ads, and Google Analytics for campaign management, measurement, and reporting.
Strong analytical skills, including the ability to interpret marketing data, evaluate campaign performance, and identify actionable insights.
Ability to create and present spreadsheets, charts, graphs, and marketing performance reports in a clear and professional manner.
Proficiency in Microsoft Office, particularly Excel, Word, and PowerPoint.
Familiarity with Google Workspace tools, including Docs, Sheets, and Drive.
Strong written and verbal communication skills, with the ability to explain performance findings and recommendations to clients and internal stakeholders.
Good organizational and time-management skills, with the ability to manage multiple campaigns and priorities.
Collaborative mindset and ability to work effectively with cross-functional teams.
A Bachelor's degree in Marketing or a related field is considered an asset.
Approximately 1 year of relevant professional experience is an advantage.