19h ago

Digital Marketing Strategist

IndiaRemoteFull-timemid

Other

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Quick Summary

Requirements Summary

Create, test, and refine advertising copy and campaign messaging to improve engagement, click-through rates, and conversion performance.

Technical Tools

Other

We are seeking a results-driven Digital Marketing Strategist to strengthen brand visibility, drive product adoption, and generate high-quality leads that support sales growth. In this role, you will develop and execute data-driven marketing strategies across paid advertising and digital channels. You will take ownership of campaign planning, ad copy creation, landing page optimization, and performance tracking to maximize conversions. By analyzing web traffic, campaign metrics, and audience behavior, you will identify opportunities to improve marketing effectiveness and lead quality. You will collaborate closely with sales and marketing stakeholders to align campaigns with business objectives and communicate progress effectively. This opportunity is ideal for a proactive digital marketing professional who enjoys experimentation, analytical problem-solving, and delivering measurable results in a technology-focused environment.

Digital Campaign Management: Plan, launch, manage, and optimize Google Ads and other paid digital advertising campaigns to increase brand awareness, attract relevant audiences, and generate qualified leads.
Marketing Strategy Development: Establish campaign objectives, define performance targets, and develop actionable strategies aligned with business goals and sales requirements.
Ad Copy and Creative Testing: Create, test, and refine advertising copy and campaign messaging to improve engagement, click-through rates, and conversion performance.
Landing Page Optimization: Develop and optimize landing pages to increase sign-ups, improve user experience, and maximize conversion rates.
Lead Generation and Quality: Design and implement campaigns that improve lead quality, strengthen customer acquisition, and help the business remain competitive in the market.
Data Analysis and Performance Monitoring: Analyze website traffic, campaign results, and other relevant marketing metrics to evaluate effectiveness and identify opportunities for improvement.
KPI Tracking and Reporting: Establish tracking mechanisms, monitor key performance indicators, and maintain reporting systems across multiple digital channels to measure campaign performance accurately.
Continuous Optimization: Interpret campaign data, draw actionable conclusions, and implement improvements to targeting, messaging, budget allocation, and campaign execution.
Team Collaboration: Communicate campaign updates, timelines, performance insights, and results to relevant team members, ensuring alignment between marketing activities and sales objectives.

Requirements

~1 min read

Professional Experience: At least 2 years of experience in digital marketing or a related position is preferred, with practical knowledge of campaign planning and execution.
Educational Background: A bachelor's degree in marketing, business, communications, or a related discipline is preferred.
Campaign Strategy: Demonstrated ability to develop and implement digital marketing campaigns from scratch, including defining objectives, selecting channels, and measuring outcomes.
Paid Advertising: Experience managing Google Ads and other paid marketing channels, with the ability to optimize campaigns against performance targets.
Analytical Skills: Basic knowledge of digital analytics tools and the ability to interpret web traffic, campaign performance, conversion rates, and other key metrics.
Tracking and Reporting: Understanding of campaign tracking, measurement frameworks, and reporting mechanisms to assess performance across multiple online channels.
Conversion Optimization: Ability to create and test ad copy, improve landing pages, and identify opportunities to increase sign-ups and generate higher-quality leads.
Industry Knowledge: Previous experience working with IT or technology companies is preferred.
Communication and Collaboration: Strong communication skills, attention to detail, and the ability to coordinate effectively with sales and marketing teams.
Results-Oriented Mindset: A proactive, data-driven approach to problem-solving, with a focus on continuous experimentation, campaign efficiency, and measurable business impact.