Founding Growth Marketer

CanadaRemoteFull-timemid

MarketingPerformance Marketer

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Quick Summary

Key Responsibilities

Remote-first, globally distributed work environment, with opportunities for in-person collaboration in the Bay Area and team offsites.

Requirements Summary

2–5+ years of experience in growth, performance, or lifecycle marketing, ideally within an AI, developer tools, or technical B2B startup.

Technical Tools

MarketingPerformance Marketer

As a Founding Growth Marketer, you will build and lead the growth engine for an innovative AI company developing adaptive intelligence solutions for businesses. You will own the full growth journey, transforming awareness and interest into user acquisition, activation, and long-term engagement. Working across paid acquisition, SEO, answer engine optimization, lifecycle marketing, product launches, and analytics, you will create scalable strategies that drive measurable results. You will collaborate with product, research, community, events, and developer relations teams to turn launches and community activity into sustainable growth opportunities. This is a highly hands-on role for a creative, data-driven marketer who enjoys experimentation, rapid execution, and end-to-end ownership. You will help shape the company's market presence in a fast-moving environment at the forefront of AI innovation.

Own the growth experimentation process, identifying opportunities through funnel and product data, designing experiments, implementing tracking, and delivering weekly performance reports.
Lead growth strategies for research and product launches, using website optimization, lifecycle campaigns, and organic social initiatives to drive measurable adoption.
Manage and grow social media channels, particularly X and LinkedIn, through launch announcements, research highlights, and community engagement.
Collaborate with community, events, and Developer Relations teams to turn hackathons, Discord activity, and other initiatives into repeatable growth opportunities.
Manage acquisition channels end to end, including paid search, paid social, and sponsorships, with clear targets for signups, activation, and customer acquisition costs.
Develop scalable marketing systems, including sourcing pipelines, rate benchmarks, creative briefs, templates, and reporting processes.
Continuously test and refine messaging, campaigns, and channel strategies to improve performance and generate incremental user and revenue growth.
Partner with cross-functional teams to ensure marketing activities support product adoption and broader business objectives.

Requirements

~1 min read

2–5+ years of experience in growth, performance, or lifecycle marketing, ideally within an AI, developer tools, or technical B2B startup.
Demonstrated ability to develop and execute creative growth strategies quickly, with a track record of delivering measurable user and revenue growth.
Experience scaling performance marketing across multiple channels and markets.
Strong analytical and strategic capabilities, combined with a hands-on approach to execution and optimization.
Excellent writing and creative briefing skills, with the ability to produce engaging social content, conversion-focused copy, and clear email communications while maintaining a consistent brand voice.
Experience building repeatable marketing processes, including sourcing pipelines, rate benchmarks, campaign briefs, and performance reporting.
Proven end-to-end ownership of growth and marketing initiatives, with accountability for results and return on investment.
Adaptability and willingness to take on different responsibilities, prioritize execution, and iterate quickly rather than rely on lengthy planning cycles.
Strong collaboration and communication skills, creativity, curiosity, and comfort operating in a fast-paced, rapidly evolving environment.