Fractional Marketing Lead

We are looking for a strategic and hands-on Fractional Marketing Lead to drive growth for an established SaaS product serving individual traders and proprietary trading firms. In this contract-based role, you will build and lead the marketing function while working closely with the General Manager to shape strategy, prioritize investments, and deliver measurable results. You will take ownership of product launches, SEO and AI-driven search visibility, customer acquisition, and lifecycle marketing. This opportunity is ideal for an entrepreneurial marketer who thrives on autonomy, combines strategic thinking with execution, and enjoys turning data into actionable growth initiatives. You will help strengthen existing marketing channels, develop new partnerships, and convert more users into loyal, paying customers. The role offers approximately 20 hours per week, with the flexibility to make a meaningful impact in a growing digital business.

• At least 5 years of marketing experience in a growth marketing or performance marketing environment.

• At least 2 years of experience owning growth initiatives for a SaaS or subscription-based product.

• A degree in Marketing or a related field.

• Demonstrated ability to develop marketing strategy while independently executing campaigns and operational tasks.

• Strong analytical skills, with the ability to interpret performance data and use insights to guide decisions and budget allocation.

• Experience with customer acquisition, conversion optimization, and measurable growth initiatives.

• Familiarity with SEO and an interest in improving brand visibility across AI-powered search and answer platforms.

• Experience developing marketing channels, managing partnerships, and building lifecycle campaigns is highly valuable.

• An entrepreneurial mindset, strong ownership, and the ability to work autonomously in a growing business environment.

• Excellent communication, collaboration, and prioritization skills, with the ability to work closely with leadership.

• Availability to work approximately 20 hours per week under a fractional contract arrangement.

• Candidates must be based in Canada or the United States within the Pacific, Mountain, Central, or Eastern time zones.