"Frankenstein" Video Editor

BrazilRemoteFull-timemid

DesignVideo Editor

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Quick Summary

Requirements Summary

Proven experience in video editing, particularly creating performance-driven video advertisements for digital marketing campaigns.

Technical Tools

DesignVideo Editor

We are looking for a creative, analytical, and highly independent Video Editor to produce high-performing video advertisements by combining proven creative elements into fresh, engaging concepts. In this role, you will go beyond traditional editing, using performance data and creative insights to develop compelling visual narratives that drive advertising results. You will work with existing footage, winning ads, hooks, formats, and messaging to create original content that feels cohesive and strategically crafted. You will have the freedom to experiment with new creative approaches while continuously optimizing what already works. Working in a fast-paced, performance-driven environment, you will collaborate with a global team focused on innovation, creativity, and measurable growth. This is an opportunity to take ownership of the entire creative process and directly influence advertising performance.

Analyze existing advertising campaigns and performance data to identify successful creatives, hooks, angles, storytelling techniques, and formats that can inspire new concepts.
Develop original "Frankenstein" ad concepts by combining proven elements from different videos, campaigns, and creative formats into cohesive, engaging advertisements.
Independently build creative strategies and visual narratives without relying on detailed storyboards or step-by-step instructions.
Monitor key advertising performance metrics, including hook and hold rates, audience retention, CTR, CPC, CPM, CPA, ROAS, and ad spend, to identify opportunities for improvement.
Continuously experiment with new hooks, formats, storytelling approaches, and creative variations to improve campaign performance.
Turn creative concepts into polished, high-performing video advertisements using engaging visuals, dynamic pacing, captions, sound design, motion graphics, and AI-generated assets when appropriate.
Navigate large content libraries efficiently, identify reusable footage, and creatively repurpose existing assets.
Manage creative projects independently, deliver consistent batches of high-quality advertisements, incorporate feedback, and communicate the strategic reasoning behind creative decisions.
Stay informed about advertising trends, competitor strategies, emerging formats, and innovative creative techniques to bring fresh ideas to the team.

Requirements

~1 min read

Proven experience in video editing, particularly creating performance-driven video advertisements for digital marketing campaigns.
Strong creative judgment and the ability to independently develop engaging concepts, original ideas, and compelling visual narratives.
Demonstrated ability to combine footage, hooks, messaging, angles, and creative elements from multiple sources into seamless and cohesive advertisements.
Strong understanding of performance marketing principles and the relationship between creative decisions and advertising results.
Experience analyzing advertising metrics such as CTR, CPC, CPM, CPA, ROAS, retention, and hook and hold rates to guide creative decisions.
Excellent video editing skills, including visual storytelling, pacing, sound design, captions, motion graphics, and creative transitions.
Resourcefulness and problem-solving skills, with the ability to work efficiently with extensive content libraries and limited creative direction.
A proactive, self-directed mindset with strong ownership of creative projects and the ability to manage multiple deliverables independently.
Creative curiosity and a willingness to explore emerging trends, experiment with new formats, and continuously improve advertising concepts.
Strong communication skills and the ability to explain creative decisions clearly while collaborating with a fast-moving, international team.
Familiarity with AI-powered creative tools and AI-generated visual assets is an advantage.