Growth Marketer and Community Builder, Developer Nation

IrelandRemoteFull-timemid

MarketingPerformance Marketer

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Quick Summary

Key Responsibilities

Develop and lead the overall panel acquisition strategy, including budget planning, channel selection, and growth objectives.

Technical Tools

MarketingPerformance Marketer

We are looking for an ambitious Growth Marketer and Community Builder to drive the expansion of a premium global community of verified software developers.
In this role, you will lead acquisition and engagement initiatives, helping grow the developer panel fivefold by the end of 2027.
You will combine growth marketing strategy with hands-on execution, identifying new acquisition channels and building meaningful relationships within developer communities.
Approximately 75% of your time will focus on attracting new developers, while the remaining 25% will be dedicated to engagement and retention.
You will have significant autonomy to experiment with campaigns, manage budgets, optimize acquisition costs, and improve overall performance.
Working in an international, fully remote environment, you will collaborate with colleagues who value transparency, experimentation, and continuous improvement.
This is an opportunity to make a measurable impact on developer research and contribute to a deeper understanding of the software industry in the AI era.

As Growth Marketer and Community Builder, you will own the acquisition and engagement strategy for a global developer panel, balancing sustainable growth with participant quality and retention. Your responsibilities will include:

Develop and lead the overall panel acquisition strategy, including budget planning, channel selection, and growth objectives.
Identify relevant developer audiences and communities aligned with research topics and recruitment requirements.
Research, evaluate, and activate acquisition channels, including online communities, forums, social media groups, professional networks, and paid advertising platforms.
Plan, launch, manage, and optimize organic and paid marketing campaigns to attract qualified developers.
Conduct proactive outreach and build relationships with potential panellists across developer communities and professional networks.
Run structured experiments to test acquisition approaches, evaluate results, and quickly discontinue underperforming initiatives.
Optimize cost per acquisition and cost per verified panellist while maintaining recruitment quality and improving overall unit economics.
Manage the acquisition budget independently, making data-driven investment recommendations and allocating resources to the most effective channels.
Support new participant onboarding, maintain accurate records, and ensure that all panellists meet LinkedIn and GitHub verification standards.
Develop engagement and retention initiatives that encourage existing panellists to participate regularly in surveys.
Communicate with panellists, invite them to participate in relevant surveys, and respond to questions or requests.
Identify opportunities to improve recruitment, onboarding, verification, and engagement processes.
Use advanced AI tools to streamline workflows, automate repetitive tasks, and improve campaign efficiency.
Monitor campaign performance from acquisition through retention, providing transparent reporting on results, experiments, channel effectiveness, and areas for improvement.

Key success milestones:

First three months: Onboard approximately 800 new developers, demonstrate proactive reporting, evaluate campaign performance, maintain strong verification and profile completion rates, and work independently.
First six months: Establish a documented acquisition strategy, onboard approximately 2,500 new developers, achieve a repeat participation rate of at least 50%, maintain an active panel representing more than 25% of total members, and establish clear acquisition costs by channel.

Requirements

~2 min read

The ideal candidate is a data-driven growth marketer with strong community-building skills, a passion for experimentation, and the ability to take full ownership of acquisition performance. You should be comfortable initiating conversations, managing campaigns independently, and making decisions based on measurable results. Key qualifications include:

4–5 years of professional experience in growth marketing or performance marketing.
Proven experience owning customer acquisition cost (CAC) or cost per acquisition (CPA) targets from planning through execution and optimization.
Strong understanding of acquisition economics, including target setting, budget allocation, and decisions about when to scale or discontinue campaigns.
Excellent analytical skills, with hands-on experience in attribution, funnel analysis, cohort analysis, channel-level unit economics, and performance reporting.
Strong written communication skills in English.
Based in Europe, with the ability to work remotely from any European country.
Confidence in initiating conversations and conducting outreach within public developer communities and professional networks.
Experience engaging with online communities, professional groups, or specialized audiences.
Excellent organizational skills and attention to detail, with the ability to manage multiple campaigns and follow structured processes.
Comfortable using spreadsheets and online tools to monitor campaigns, track participants, and manage recruitment activities.
Familiarity with advanced AI tools, such as Claude Code or equivalent solutions, to support automation and improve productivity.
Ability to work autonomously, manage priorities effectively, and take accountability for measurable outcomes.

Nice to have:

Previous experience growing and managing an online community.
Experience in participant recruitment, panel management, survey operations, or market research.
Familiarity with advertising and outreach platforms such as Google Ads, Meta Ads, LinkedIn, and HeyReach.
Knowledge of key growth metrics, including CAC, LTV, payback period, and UTM tracking.
Experience recruiting specialized professional audiences, particularly software developers.