Growth Marketing Manager

CanadaRemoteFull-timemid

MarketingGrowth Marketing Manager

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Requirements Summary

You are an experienced B2B marketer who combines strong digital execution skills with analytical rigor, clear communication, and a collaborative approach to sales-led growth.

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MarketingGrowth Marketing Manager

As a Growth Marketing Manager, you will drive digital marketing performance and help transform qualified leads into measurable sales pipeline. You will own email marketing, nurture campaigns, and digital channels while partnering closely with Sales to support targeted account-based marketing initiatives. Using Salesforce and marketing analytics tools, you will manage lead lifecycles, optimize campaign performance, and provide actionable insights to improve conversion. You will also maintain accurate data, streamline reporting processes, and identify opportunities to strengthen marketing operations. This role combines hands-on execution, analytical thinking, and compelling content creation in a remote-first environment. Your work will directly contribute to sustainable growth, stronger customer relationships, and more effective collaboration between Marketing and Sales.

You will oversee owned digital channels, coordinate demand generation initiatives, and ensure marketing activities are aligned with sales priorities and measurable business outcomes.

Own the email marketing and nurture program, including campaign creation, audience segmentation, quality assurance, scheduling, delivery, and expansion campaigns for existing customers.
Manage owned digital channels, including the website, social media platforms, and marketing reporting tools.
Plan, launch, monitor, and optimize campaigns across email, LinkedIn, and other relevant digital channels.
Collaborate with the Marketing team to maintain consistent messaging tailored to different audiences, industries, and buyer personas.
Partner with Sales to manage the complete lead lifecycle, including lead capture, scoring, segmentation, routing, and handoff of qualified prospects.
Support account-based marketing initiatives by coordinating targeted outreach to priority accounts identified with Sales.
Use Salesforce to track lead engagement, campaign activity, follow-ups, and account information, ensuring records remain accurate and actionable.
Build and maintain Salesforce reports and dashboards covering lead generation, campaign performance, funnel conversion, and marketing-sourced pipeline.
Maintain high-quality contact and company data through enrichment, deduplication, list hygiene, and consistent campaign tracking.
Analyze campaign performance, competitor activity, and target-market trends to develop actionable recommendations.
Manage marketing automation and data enrichment tools, assessing new technologies and data sources that could improve performance.
Document marketing processes, workflows, and reporting practices to support consistency and scalability as the team grows.

Requirements

~2 min read

You are an experienced B2B marketer who combines strong digital execution skills with analytical rigor, clear communication, and a collaborative approach to sales-led growth. You can independently manage multiple campaigns, make data-informed decisions, and translate marketing activity into measurable pipeline results.

At least 6 years of B2B marketing experience, including hands-on ownership of email marketing and other digital channels.
Demonstrated experience managing email marketing programs at scale using marketing automation platforms, including segmentation, quality assurance, and email deliverability best practices.
Working proficiency in Salesforce, including building reports and dashboards, managing campaigns and lists, and tracking leads and opportunities.
Proven ability to collaborate closely with Sales teams on shared lead generation and pipeline objectives.
Strong analytical skills, with the ability to measure campaign effectiveness, interpret performance data, and optimize tactics accordingly.
Excellent copywriting skills, with the ability to create clear, concise, personalized messaging for different audiences.
Strong organizational and time-management skills, with the ability to manage multiple campaigns and priorities independently.
A self-directed working style and the ability to deliver results with limited supervision.

Additional experience that would be advantageous includes:

Familiarity with Salesforce, HubSpot, or similar CRM and marketing automation platforms, including Account Engagement/Pardot and Marketo.
Salesforce administration experience or relevant certification.
Experience with prospecting, data enrichment, and intent platforms such as ZoomInfo, Apollo, Clay, LinkedIn Sales Navigator, or 6sense.
Experience with account-based marketing strategies or targeted outbound campaigns.
Experience marketing to technical or specialized industries, such as mining, geoscience, or B2B SaaS businesses with long sales cycles.