Head of GTM & Commercialization

This executive-level opportunity offers the chance to lead go-to-market strategy and commercial growth for an expanding portfolio of fintech and AI-powered solutions. You will oversee how products spanning payments, insurance, rewards, embedded financial services, and resident-facing AI are positioned, priced, launched, and adopted. Working closely with Marketing, Sales, and Customer Success, you will turn an established property management distribution network into a powerful engine for customer engagement and revenue growth. You will build scalable commercialization strategies, establish measurable performance targets, and continuously optimize pricing, packaging, and customer adoption. The role combines strategic leadership with hands-on execution, requiring a strong understanding of consumer fintech, partner-led distribution, and data-driven growth. Reporting directly to the Chief Fintech Officer, you will have executive visibility and the opportunity to shape the commercial operating model, launch processes, and long-term growth strategy.

• Professional Experience: At least 10 years of experience commercializing consumer, B2B2C, or B2B fintech products at scale, ideally across payments, lending, cards, investing, insurance, or embedded finance, with direct accountability for growth or revenue outcomes.

• Product Launch and Growth: Demonstrated success launching and scaling fintech or AI-powered products, including developing repeatable commercialization frameworks and go-to-market playbooks.

• Commercial and Financial Acumen: Strong expertise in pricing, packaging, unit economics, funnel analytics, and revenue performance, with the ability to connect financial outcomes to campaign execution and customer adoption.

• Channel and Partnership Strategy: Experience distributing products through partners or indirect channels, such as platforms, merchants, property managers, banks, or multi-site operators. Ability to drive adoption and growth without directly controlling the sales force.

• Marketing Collaboration: Proven ability to work closely with Marketing on shared launches, campaigns, commercial targets, and performance metrics, balancing market positioning with revenue objectives.

• AI Commercialization: Practical understanding of how to position, price, and drive adoption of AI-enabled products, along with curiosity about emerging capabilities and their commercial potential.

• Executive Communication: Strong communication and stakeholder management skills, with the ability to present a compelling business case to executive leadership, operational partners, and sales teams.

• Strategic and Operational Leadership: Ability to establish commercial priorities, develop scalable operating models, make data-informed decisions, and translate strategy into measurable execution.

• Preferred Industry Experience: Exposure to multifamily housing, real estate, or property technology is an advantage.

• Additional Preferred Experience: Familiarity with go-to-market strategies for regulated products, including payments, lending, and insurance, is beneficial. Experience launching a new or recently acquired business within a larger organization is also valued.