Marketing Data Analyst

IndiaRemoteFull-timemid

Data AnalystData

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Quick Summary

Overview

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Marketing Data Analyst based in India.

Technical Tools

Data AnalystData

The Marketing Data Analyst will play a key role in transforming complex marketing data into actionable insights that support business growth and strategic decision-making. Working within Marketing Operations, you will analyze data from CRM platforms, marketing automation systems, web analytics, and advertising channels to measure performance across the B2B marketing funnel. You will take ownership of reporting and data management for Salesforce and HubSpot, ensuring data accuracy and reliable visibility into marketing results. Through dashboards, campaign analysis, and performance reporting, you will help teams understand what drives engagement, conversions, and return on investment. Collaborating closely with Marketing, Sales, and Operations, you will translate business needs into meaningful analytical solutions. This opportunity is ideal for a data-driven professional who combines strong technical skills with analytical thinking and clear communication.

Extract, combine, and analyze large datasets from multiple sources, including Salesforce, HubSpot, web analytics platforms, and advertising channels, using SQL to identify trends and evaluate marketing effectiveness across the B2B funnel.
Lead reporting and data management for Salesforce and HubSpot, maintaining data integrity and developing a strong understanding of CRM structures, data flows, and reporting capabilities.
Build, maintain, and automate dashboards and reports to monitor key B2B marketing performance indicators, including lead velocity, MQL-to-SQL conversion, campaign attribution, channel ROI, and account engagement.
Collaborate with Marketing, Sales, and Operations stakeholders to gather reporting requirements, translate business questions into analytical projects, and deliver insights that support strategic decisions.
Conduct detailed performance analyses of integrated marketing campaigns across digital channels, email, events, and content initiatives.
Evaluate campaign effectiveness, identify opportunities to optimize marketing spend, and provide data-driven recommendations for future strategies.
Apply statistical analysis, A/B testing, and ROI measurement techniques to assess performance and identify opportunities for improvement.
Present analytical findings and technical concepts clearly to both technical and non-technical stakeholders, including senior leadership.

Requirements

~1 min read

Bachelor's degree required, preferably in Business, Economics, Mathematics, Statistics, Communications, or a related discipline. Significant coursework in mathematics or statistics is preferred.
At least 3 years of experience in marketing analytics, business intelligence, or data analysis, preferably with a focus on B2B marketing.
The role also specifies a minimum of 4 years of professional experience in work involving critical thinking, data analysis, and sales or marketing engagement.
Advanced SQL proficiency, including the ability to extract, transform, join, and analyze complex datasets from multiple databases.
Hands-on experience with Salesforce and HubSpot, including knowledge of core objects, fields, campaign tracking, and reporting modules.
Demonstrated ability to collaborate with stakeholders, define business and reporting requirements, and implement analytical solutions that address operational needs.
Strong analytical and problem-solving skills, with experience in statistical analysis, A/B testing, campaign attribution, and ROI measurement.
Excellent data management skills, strong attention to detail, and a commitment to maintaining data accuracy and integrity.
Strong communication, storytelling, and presentation skills, including the ability to explain technical concepts and analytical findings to non-technical audiences.
Ability to manage multiple projects and priorities effectively in a fast-paced environment.