Marketing Director

We are seeking an experienced Marketing Director to lead the strategy and execution of integrated marketing campaigns for a major annual industry event in the residential systems integration sector. This role offers the opportunity to drive audience growth, strengthen brand awareness, and support exhibitor and sponsorship revenue through innovative, data-driven marketing initiatives. You will oversee multichannel campaigns spanning email, paid media, social media, content, websites, and industry partnerships. Working closely with sales, event leadership, and cross-functional teams, you will translate business objectives into measurable marketing outcomes. You will also lead and develop a marketing team while remaining actively involved in campaign execution and optimization. This is an exciting opportunity for a strategic, creative, and analytical marketing leader passionate about event marketing, customer engagement, and connected technology.

• Professional Experience: At least 7 years of progressive marketing experience, including demonstrated success leading integrated B2B marketing campaigns.

• Leadership and Team Management: Experience managing and developing marketing professionals, with the ability to balance strategic direction, coaching, and hands-on campaign execution.

• Digital Marketing Expertise: Strong knowledge of email marketing, paid search and PPC, paid social, SEO, organic social media, website optimization, and web analytics.

• Marketing Technology: Experience with HubSpot, Salesforce, or comparable CRM and marketing automation platforms, including audience segmentation, lead nurturing, and campaign performance reporting.

• Agency and Vendor Management: Proven ability to coordinate external agencies, creative teams, media partners, and other vendors to deliver high-quality marketing initiatives.

• Analytics and Optimization: Demonstrated ability to use data and performance metrics to improve audience acquisition, registration conversion, campaign effectiveness, and website performance.

• Budget and Project Management: Experience developing marketing plans, managing budgets, prioritizing resources, and delivering multiple campaigns within demanding event schedules.

• Communication Skills: Excellent writing, presentation, and interpersonal skills, with the ability to develop compelling messaging for attendees, exhibitors, sponsors, and other stakeholders.

• Strategic and Collaborative Mindset: Strong organizational skills, sound judgment, and the ability to build productive cross-functional relationships in a fast-paced environment.

• Adaptability and Ownership: A proactive approach to problem-solving, continuous improvement, and achieving measurable business outcomes.

• Travel Availability: Willingness to travel periodically for industry events, up to approximately 15% annually, with trips lasting up to one week.

• Preferred Qualifications: A bachelor's degree in Marketing, Communications, Business, or a related field is preferred. Experience in trade shows, conferences, or event marketing is an advantage, as is familiarity with residential systems integration, smart home technology, audiovisual systems, lighting, automation, security, or networking.