Marketing Manager, U.S. East Coast

The Marketing Manager will drive marketing strategy and execution across the U.S. market, supporting business growth and strengthening brand visibility. Working closely with Sales, SDR, and Customer Operations teams, you will develop integrated campaigns that generate qualified leads, accelerate pipeline progression, and contribute to revenue. You will adapt global marketing initiatives to local market needs while bringing valuable U.S. insights back to the international marketing team. From demand generation and events to public relations and customer advocacy, you will own a broad range of activities with measurable business impact. This hands-on role combines strategic planning with practical execution, budget ownership, and performance analysis. You will work remotely from the U.S. East Coast, collaborating regularly with colleagues across North America and Europe.

The ideal candidate is a proactive, hands-on B2B marketing professional who combines strategic thinking with strong execution skills. You should understand how marketing contributes to commercial growth and be comfortable managing multiple initiatives independently in a collaborative, international environment. Key qualifications include:

• At least 5 years of B2B marketing experience, ideally in field marketing, demand generation, or a broad marketing role.

• Hands-on experience planning and executing marketing campaigns and events from initial concept through delivery and follow-up.

• Practical experience using Salesforce campaigns, CRM data, and marketing attribution tools.

• Strong knowledge of email marketing and content development.

• Understanding of how Marketing, SDR, and Sales teams collaborate to generate leads and progress opportunities through the pipeline.

• Experience independently managing budgets, competing priorities, and multiple marketing projects.

• Strong organizational skills, with a structured approach to planning, execution, and process improvement.

• Excellent communication and presentation skills, including the ability to engage confidently with senior stakeholders.

• A proactive, entrepreneurial mindset, with the ability to identify opportunities and turn ideas into measurable actions.

• Strong understanding of the U.S. market and its business environment.

• Willingness and ability to travel within the United States for conferences and customer events.

• Ability to collaborate effectively with international teams and work across time zones.

• Availability to maintain significant working-hour overlap with Central European business hours.

• Experience in B2B SaaS, GovTech, public works, infrastructure, engineering, GIS, or local government.

• Familiarity with marketing to municipalities, public sector organizations, or infrastructure-related customers.