Marketing Specialist

This is an exciting opportunity for a marketing professional to drive regional brand awareness, customer engagement, and business growth across a multi-brand franchise network. You will develop and implement integrated marketing campaigns that strengthen brand visibility, attract new customers, and build long-term loyalty. Working closely with franchisees, regional teams, and national marketing stakeholders, you will translate local market insights into impactful marketing initiatives. The role combines digital marketing, content creation, event management, and community outreach to support franchise performance and strengthen local partnerships. You will also monitor campaign results, manage marketing budgets, and use data-driven insights to continuously improve marketing effectiveness. If you enjoy a dynamic, collaborative environment with opportunities to influence business outcomes and represent recognized brands, this role offers an excellent opportunity to make a meaningful impact.

• Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

• Professional Experience: At least three years of marketing experience managing multiple brands or locations, ideally within a franchise or multi-unit business environment.

• Marketing Expertise: Strong understanding of retail marketing, B2B marketing strategies, brand management, and integrated multichannel campaigns.

• Digital Marketing Skills: Practical experience managing organic and paid media campaigns, creating SEO-optimized content, and developing engaging social media strategies across platforms such as Facebook, Instagram, LinkedIn, TikTok, Pinterest, YouTube, and X.

• Analytics and Reporting: Familiarity with Google Analytics and other web, social media, and digital analytics tools, with the ability to interpret campaign performance data and make informed recommendations.

• Budget and Project Management: Experience managing marketing budgets, coordinating multiple initiatives, meeting deadlines, and maintaining accurate project documentation.

• Content Development: Strong content creation and communication skills, including experience developing marketing materials, newsletters, promotional content, and brand communications.

• Design Tools: Proficiency in Microsoft Office and social and digital media platforms is required. Experience with Adobe Creative Cloud, including InDesign, Illustrator, Photoshop, and Acrobat, as well as other content development tools, is preferred.

• Communication and Collaboration: Excellent written, verbal, and interpersonal communication skills, with the ability to build productive relationships with franchisees, partners, and cross-functional teams.

• Analytical and Organizational Abilities: Strong attention to detail, problem-solving skills, and the ability to balance creative thinking with data-driven decision-making.

• Travel Availability: Willingness and ability to travel as required to support regional marketing activities, franchise events, and business initiatives.