Mobile Paid User Acquisition Manager

NetherlandsRemoteContractmid

MarketingAcquisition Manager

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Quick Summary

Key Responsibilities

Paid campaign management: Set up, manage, and optimize performance advertising campaigns across Facebook, Instagram, X (Twitter), Snapchat, TikTok, and other major social platforms.

Requirements Summary

At least 3 years of proven experience managing paid user acquisition channels for mobile applications. In-depth knowledge of leading Mobile Measurement Partner platfor

Technical Tools

MarketingAcquisition Manager

We are looking for an experienced mobile performance marketing specialist to manage and scale paid user acquisition campaigns across a diverse portfolio of mobile applications. You will work with subscription apps, mobile games, and established brands, helping them acquire valuable users and achieve measurable growth. The role combines hands-on campaign management, data analysis, creative strategy, and client consulting. You will work across major social advertising platforms, search channels, and mobile demand-side platforms while continuously improving campaign performance. You will also explore AI-powered tools and new creative approaches to make acquisition activities more effective. Joining an international and fast-growing team, you will have the autonomy to own your accounts, influence client results, and deepen your expertise in mobile growth.

You will take ownership of mobile paid acquisition campaigns from setup and execution through reporting, optimization, and client communication. Your main responsibilities will include:

Responsibilities

~1 min read

You bring hands-on experience in mobile paid user acquisition, a strong understanding of measurement and attribution, and a proactive approach to campaign performance. You should be comfortable managing client relationships, presenting insights, and taking ownership of measurable results. The key requirements include:

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At least 3 years of proven experience managing paid user acquisition channels for mobile applications.
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In-depth knowledge of leading Mobile Measurement Partner platforms, such as Adjust, AppsFlyer, Branch, and Kochava.
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Strong understanding of mobile tracking, attribution, and campaign measurement.
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Practical experience setting up and working with Apple's SKAdNetwork (SKAN).
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Familiarity with Excel, Google Data Studio, Tableau, or other business intelligence and reporting tools.
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Strong reporting skills and the ability to translate campaign data into actionable insights for both optimization and client communication.
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Good presentation skills and confidence using Google Slides, Keynote, or PowerPoint.
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Strong attention to detail and a continuous improvement mindset.
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Excellent organizational skills, with the ability to track priorities, meet deadlines, and communicate potential delays or risks proactively.
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An entrepreneurial mindset, with the initiative to identify opportunities and propose solutions.
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A collaborative approach and enthusiasm for sharing expertise with colleagues and the wider mobile marketing community.
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Fluent English; additional languages are an advantage.
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