National Accounts Manager- Natural Channel

We are seeking a commercially driven National Accounts Manager to accelerate national retail growth within the natural and specialty grocery channel. In this role, you will own strategic relationships with major retailers, expand product distribution, and develop sales and promotional strategies that strengthen brand presence and increase sell-through. You will oversee new account launches, negotiate opportunities for additional SKUs and shelf placements, and collaborate with brokers, distributors, and retail partners to maximize performance. Working closely with sales and trade marketing teams, you will translate market insights into effective retail programs, accurate forecasts, and profitable growth initiatives. This fully remote position offers the opportunity to make a significant impact in a fast-growing functional beverage business. The ideal candidate is entrepreneurial, proactive, and comfortable navigating a dynamic environment while building long-term retail partnerships.

• 8–10 years of experience in the consumer packaged goods (CPG) industry, preferably in sales, account management, or retail business development.

• 2–4 years of direct experience working with buyers and brokers at a minimum of two national retail chains, specifically including Whole Foods Market and Sprouts.

• Proven ability to develop retailer relationships, expand distribution, secure additional product placements, and grow sales across national accounts.

• Experience developing retail launch strategies, promotional calendars, trade marketing programs, and account growth plans.

• Strong commercial and analytical capabilities, including experience evaluating sales performance, trade spending, promotional ROI, and demand forecasts.

• Understanding of distributor relationships, retailer onboarding, product setup, purchase order coordination, and in-store execution.

• Excellent planning, organization, project management, communication, negotiation, and presentation skills.

• Ability to work independently, take initiative, and follow projects through from planning to execution and measurable results.

• An entrepreneurial mindset and the ability to adapt quickly to ambiguity, evolving priorities, and a fast-growing business environment.

• Strong interpersonal skills and the ability to collaborate effectively with sales, marketing, merchandising, distribution, and senior leadership teams.

• Proficiency in Google Workspace and Microsoft Office, with familiarity with Slack and video conferencing tools.

• Flexibility to work evenings and weekends when required for special events, retail activations, or trade shows.

• A reliable vehicle, valid driver's license, current vehicle registration, and proof of insurance.

• A genuine interest in functional beverages, consumer wellness, and products designed to support relaxation and everyday balance.