Paid Media Manager

We are seeking an experienced Paid Media Manager to lead full-funnel digital marketing for a growing jewelry and e-commerce retail brand. This senior, hands-on role combines paid advertising with email and SMS marketing, giving you equal ownership of customer acquisition, conversion, and retention. You will manage substantial advertising budgets across Meta Ads and Google Ads while building lifecycle marketing strategies that drive repeat purchases and long-term customer value. Using advanced attribution tools and performance analytics, you will connect marketing investments to measurable revenue across online and physical retail channels. You will collaborate with creative, marketing, and leadership stakeholders to develop campaigns, test new approaches, and optimize customer journeys. This is an opportunity to make a direct impact on growth and profitability in a high-trust, results-driven environment.

The ideal candidate brings extensive e-commerce marketing experience, a proven track record of managing substantial advertising budgets, and strong expertise in both paid acquisition and lifecycle marketing. You should be equally comfortable developing strategy, executing campaigns, interpreting complex performance data, and communicating results to stakeholders. The key qualifications include:

• 8–10 years of marketing and advertising experience, including at least 5 years of hands-on e-commerce marketing experience.

• Proven experience managing more than $1 million in annual Meta Ads spend, alongside practical experience with Google Ads.

• Demonstrated ability to manage more than $100,000 in monthly paid media spend across customer acquisition channels.

• Strong expertise in full-funnel e-commerce marketing, including customer acquisition, conversion optimization, customer retention, and profitability.

• Required hands-on experience with Klaviyo, including email and SMS campaign management, automated flows, segmentation, and performance analytics.

• Experience using Triple Whale, Northbeam, or a comparable attribution platform to assess campaign performance and reconcile marketing data with actual sales.

• Experience with Shopify or a comparable e-commerce platform and a solid understanding of online and physical retail sales performance.

• Strong analytical skills and the ability to translate marketing data into clear insights, business recommendations, and growth strategies.

• Excellent written and verbal communication skills, including the ability to present performance results and recommendations to stakeholders.

• Practical proficiency with Canva for creating marketing mockups or supporting creative development.

• Experience in luxury, jewelry, or other high-consideration retail categories is an advantage.

• A proactive, results-oriented approach, with the ability to manage multiple marketing initiatives and take ownership of performance outcomes.