Paid Media, Senior Manager

This is an exciting opportunity for a data-driven digital marketing leader to take ownership of paid acquisition and accelerate business growth in a dynamic, technology-driven environment. You will lead multi-channel advertising strategies across paid search, paid social, display, and account-based marketing to generate qualified pipeline and drive revenue. Combining strategic leadership with hands-on campaign management, you will optimize budgets, improve conversion rates, and deliver measurable returns on marketing investment. You will build a structured experimentation program to identify high-performing audiences, messaging, creatives, and landing pages. Working closely with Sales, Marketing Operations, Product Marketing, and creative teams, you will align campaigns with business priorities and target enterprise, commercial, and SMB audiences. This remote role offers the opportunity to influence growth strategy, leverage emerging AI-powered marketing tools, and make data-backed decisions in a collaborative, fast-paced environment.

• At least 8 years of experience in digital marketing, preferably within a B2B SaaS environment, including a minimum of 5 years of hands-on paid search management experience across Google Ads, Bing Ads, and LinkedIn Advertising.

• Proven experience developing and executing multi-channel paid media strategies spanning search, paid social, display advertising, and account-based marketing (ABM).

• Demonstrated success managing campaigns targeting enterprise buyers in the United States or broader North American markets.

• A strong track record of generating qualified pipeline, sales meetings, and customer acquisition, with a clear understanding of how paid media contributes to revenue growth.

• Experience managing substantial advertising budgets, forecasting spend and pipeline, and reallocating investment based on ROI, CAC, and channel-level performance.

• Advanced proficiency in Google Ads, Bing Ads, LinkedIn Advertising, Google Analytics, Google Tag Manager, and Salesforce (SFDC); familiarity with Marketo is an advantage.

• Strong analytical capabilities and advanced spreadsheet skills, including Excel and Google Sheets, with experience in financial modeling, campaign forecasting, budget planning, and ROI analysis.

• A solid understanding of digital attribution, conversion tracking, funnel optimization, audience segmentation, and performance measurement.

• Excellent communication and presentation skills, with the ability to explain campaign performance and investment recommendations to Sales, Finance, and Marketing leadership.

• Ability to collaborate effectively with geographically distributed teams and maintain regular working-hour overlap with colleagues based in the United States.

• A bachelor's degree in a relevant discipline; an MBA is considered an advantage.

• Strong strategic thinking, commercial awareness, attention to detail, and a hands-on approach to campaign optimization and problem-solving.

• A proactive, experimentation-driven mindset with the ability to translate data into actionable insights, prioritize opportunities, and deliver measurable business outcomes.

• Extensive experience building and scaling search engine marketing (SEM) programs for enterprise audiences.

• A proven ability to influence enterprise pipeline growth through integrated paid acquisition strategies.

• Familiarity with AI-assisted marketing tools, campaign automation, and emerging technologies that improve advertising performance and operational efficiency.