Paid Social Performance Marketing Manager

We are seeking a hands-on, data-driven Paid Social Performance Marketing Manager to lead customer acquisition and social media operations for a growing direct-to-consumer business.
You will dedicate approximately 80% of your time to paid advertising and 20% to organic social media management.
Taking ownership of campaigns across Meta, TikTok, and Pinterest, you will drive profitable growth through continuous testing, optimization, and strategic budget allocation.
You will also shape creative direction by developing compelling briefs, testing new concepts, and collaborating with designers and UGC creators.
Using performance analytics and tracking tools, you will translate campaign data into actionable insights and measurable improvements.
This is an opportunity to take direct ownership of multichannel marketing performance in a fast-paced, remote environment where execution and results matter.

The ideal candidate combines strong paid social execution skills with commercial awareness, creative thinking, and the ability to make data-driven decisions.

• 3–5+ years of direct, hands-on experience personally building, managing, and scaling paid social advertising campaigns.

• Strong expertise in Meta Ads Manager, with TikTok Ads Manager experience strongly preferred.

• Proven experience managing advertising budgets with direct accountability for ROAS, CAC, CPA, and revenue targets.

• Demonstrated experience managing organic social media accounts, publishing tools, and content calendars for commercial brands.

• Ability to write persuasive direct-response advertising copy and develop clear, actionable creative briefs for video editors and UGC creators.

• Experience designing and managing structured A/B testing programs across creative assets, messaging, offers, and landing page concepts.

• Practical knowledge of analytics and attribution tools, including Meta Pixel, Conversions API (CAPI), and Google Analytics 4.

• Strong analytical skills and the ability to interpret campaign data, identify performance trends, and recommend optimizations.

• Excellent written and spoken English communication skills for creating advertising copy, preparing creative briefs, and presenting performance updates.

• Full availability to work Monday through Friday, from 9:00 AM to 5:00 PM US Eastern Time.

• A suitable remote workspace with a high-performance computer, HD webcam, headset, and reliable high-speed internet connection.

• Experience in e-commerce, food and beverage, consumer packaged goods (CPG), beauty, or personal care.

• Experience managing monthly advertising budgets exceeding USD $20,000–$50,000, supported by documented performance results.

• Familiarity with landing page optimization tools, Shopify, or influencer management platforms.