Principal Product Marketing Manager - IIS

As Principal Product Marketing Manager, you will lead product marketing strategy for the in-house IT and security (IIS) segment, helping small and midsized businesses strengthen their cybersecurity capabilities. You will develop compelling positioning, messaging, and go-to-market strategies that address the unique challenges of lean IT and security teams. Working across product marketing, growth, campaigns, sales, and channel partnerships, you will translate complex cybersecurity solutions into clear, impactful value propositions. You will play a key role in driving demand generation, accelerating sales cycles, and improving customer engagement through targeted content and enablement initiatives. This position combines strategic ownership with hands-on execution in a fast-growing, remote-first cybersecurity environment. You will also leverage AI-powered workflows and market insights to continuously optimize messaging, strengthen market positioning, and deliver measurable business results.

• At least 6 years of product marketing experience, including 3 or more years in B2B cybersecurity software, with a proven track record of delivering measurable marketing results.

• Demonstrated experience marketing to in-house IT and security professionals, ideally within small and midsized business environments.

• Strong understanding of buyer behavior, including customer pain points, purchasing triggers, buyer personas, decision-making processes, and desired business outcomes.

• Ability to translate complex technical cybersecurity concepts into clear, compelling messaging that resonates with both business decision-makers and technical practitioners.

• Hands-on experience collaborating with Campaigns or Growth Marketing teams to develop demand generation programs, nurture campaigns, and content initiatives that contribute to pipeline growth.

• Proven experience working closely with sales teams and channel partners, including value-added resellers (VARs) and distributors, to support market penetration and revenue generation.

• Strong strategic and analytical skills, with the ability to use market research, customer insights, and performance data to inform positioning and go-to-market decisions.

• Excellent communication and storytelling skills, with the ability to develop persuasive messaging and create effective marketing and sales enablement materials.

• Strong stakeholder management and collaboration skills, including the ability to balance competing priorities, communicate a clear point of view, and challenge recommendations constructively.

• Ability to move comfortably between strategic planning and hands-on execution in a fast-paced, evolving business environment.

• Practical experience using AI tools to streamline research, market analysis, and content creation, combined with the judgment to assess, validate, and improve AI-generated outputs.

• A proactive, results-driven mindset, with a strong focus on continuous improvement, accountability, and measurable business impact.