We are looking for a customer-focused Senior Customer Advocacy Specialist to develop and scale programs that turn customer success stories into meaningful business impact. In this role, you will manage customer advocacy initiatives across multiple business portfolios, building trusted relationships with advocates and connecting them with opportunities to share their experiences. You will oversee customer reference programs, ambassador communities, customer storytelling, review initiatives, and advocacy-driven events that strengthen brand credibility and support business growth. Working closely with Sales, Customer Success, Marketing, Demand Generation, and Events teams, you will align customer engagement opportunities with strategic priorities and revenue objectives. You will also leverage AI tools, customer insights, and performance analytics to identify compelling stories, streamline workflows, and improve program effectiveness. This is an opportunity to combine relationship management, strategic thinking, and hands-on execution in a collaborative, fast-paced environment that values innovation, customer success, and continuous improvement.
Customer advocacy strategy: Own the strategy and day-to-day execution of advocacy programs across assigned customer segments and business portfolios, including references, advocate recruitment, customer content, events, and branded engagement initiatives.
Customer reference management: Manage the complete customer reference lifecycle, from identifying and recruiting suitable advocates to outreach, customer matching, scheduling, and follow-up. Optimize fulfillment times and demonstrate the contribution of reference programs to revenue and business outcomes.
Program development and growth: Identify opportunities to expand existing advocacy initiatives using customer insights, performance data, and business priorities. Develop strategies that increase advocate recruitment, participation, engagement, and customer contributions.
Ambassador and community programs: Lead and grow customer ambassador and advocate communities, overseeing recruitment, ongoing engagement, program activities, and initiatives that increase the value delivered to participating customers and the organization.
Customer engagement initiatives: Develop and expand customer advocacy opportunities, including references, events, recruitment campaigns, and other activities that encourage customers to share their expertise and experiences.
Customer relationship management: Build and maintain strong relationships with customer advocates, proactively identifying individuals with compelling experiences, measurable business outcomes, and valuable industry knowledge.
Customer storytelling and content: Identify and source customer stories, collaborating with Marketing and Content teams to develop customer-focused materials from initial discovery through final publication.
Cross-functional collaboration: Partner with Sales, Customer Success, Marketing, Demand Generation, Events, and other internal stakeholders to understand business needs and activate the right customers for strategic opportunities.
Customer reviews and feedback: Support the strategy and execution of customer review programs, helping maintain a consistent flow of authentic customer feedback and positive reviews across relevant platforms.
Performance measurement and reporting: Monitor advocacy program health, participation, customer engagement, coverage gaps, and business impact. Analyze trends and recommend improvements based on measurable results.
AI-powered optimization: Integrate generative AI into everyday workflows to accelerate customer and account research, identify potential advocates, uncover customer insights, improve reporting, automate repetitive tasks, and scale successful initiatives.
Process development and scalability: Establish repeatable workflows, documentation, and program frameworks that enable advocacy initiatives to grow efficiently while preserving a high-quality customer experience.
Team contribution and mentorship: Contribute to team-wide initiatives, share best practices, and provide guidance and support to colleagues as a senior member of the customer advocacy function.