Senior Growth Marketing Manager (Pharma & HCP)

United StatesRemoteFull-timesenior

MarketingGrowth Marketing Manager

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Requirements Summary

At least 8 years of relevant professional experience, including 3 or more years in pharmaceutical or healthcare marketing. Strong understanding of the healthcare and pharmaceutical industries,

Technical Tools

MarketingGrowth Marketing Manager

The Senior Growth Marketing Manager will lead strategic marketing initiatives designed to accelerate adoption of healthcare technology services among healthcare providers (HCPs). This role combines growth marketing, pharmaceutical partnerships, and provider engagement to drive prescription volume and business growth. You will collaborate with provider-facing teams, business development, revenue functions, and pharmaceutical partners to launch new partnerships and expand existing relationships. Through data-driven, multi-channel campaigns and compelling educational content, you will help providers understand and adopt innovative prescription solutions. You will also shape scalable marketing strategies and playbooks that strengthen go-to-market execution and deliver measurable value to partners.

Develop and execute strategic marketing plans for new pharmaceutical partnerships, including multi-channel, account-based CRM campaigns that drive provider activation and engagement.
Design, optimize, and measure marketing initiatives that increase provider engagement and prescription growth after launch.
Manage relationships with pharmaceutical brand marketing teams, advising on effective ways to integrate the platform into existing marketing strategies.
Refine and scale marketing playbooks, campaign assets, and launch processes to improve go-to-market capabilities.
Create educational content that communicates the value proposition to healthcare providers, field teams, and prospective pharmaceutical partners.
Develop scalable strategies and resources that help client success teams strengthen pharmaceutical relationships and improve virtual and in-person client meetings.
Plan, test, and iterate on B2B marketing campaigns that generate qualified leads and support business development.
Use campaign performance data and partner insights to demonstrate impact and identify opportunities for continued growth.

Requirements

~1 min read

At least 8 years of relevant professional experience, including 3 or more years in pharmaceutical or healthcare marketing.
Strong understanding of the healthcare and pharmaceutical industries, including their commercial operations and provider engagement dynamics.
Proven success delivering measurable results through growth marketing initiatives, ideally involving healthcare provider activation and pharmaceutical manufacturer partnerships.
Experience supporting business development, account growth, and provider- or patient-facing teams.
Strong communication and presentation skills, with the ability to explain complex value propositions and technical concepts to diverse audiences.
Data-driven approach to marketing strategy, including campaign measurement, A/B testing, and performance analysis.
Ability to use data and insights to demonstrate partner value and encourage adoption of products and services.
Experience managing internal and external creative teams and delivering high-quality marketing materials.
Strong collaboration skills and experience working across business development, revenue operations, provider access, product, finance, legal, operations, and marketing teams.
Excellent organization, project management, prioritization, and deadline management skills.
Hands-on experience with Salesforce, Salesforce Marketing Cloud, or a comparable marketing CRM platform.