Senior Manager, Integrated Marketing Campaigns

At least 8 years of experience in integrated campaigns, demand generation, or account-based marketing, including substantial hands-on ownership of multi-channel programs at scale.

A minimum of 4–5 years leading integrated campaigns, ideally within one or two organizations.

A proven track record of delivering integrated campaigns with measurable business outcomes, supported by a clear understanding of your personal contribution, lessons learned, and optimization decisions.

Strong audience and market research capabilities, including the ability to identify decision-makers, understand their needs and trusted information sources, and select relevant messages, channels, and offers.

Experience connecting digital and physical channels into cohesive customer journeys, with an understanding of regional relevance, event amplification, and sustained demand generation.

Creative and unconventional thinking about media and activation, including the ability to identify distinctive opportunities through local partnerships, street marketing, and unexpected audience touchpoints.

Strong knowledge of campaign measurement and attribution, with the ability to define success across different campaign types, interpret incomplete data, and distinguish engagement metrics, pipeline influence, and incremental impact.

Proven experience managing agencies and vendors, including partner selection, briefing, scope definition, budget management, creative feedback, and performance evaluation.

Strong systems-thinking skills and practical experience using AI to develop reusable research methods, planning templates, workflows, and continuous improvement processes.

Excellent cross-functional leadership and stakeholder management skills, with the ability to influence without direct authority, resolve competing priorities, and communicate decisions clearly.

Comfort operating as a senior individual contributor, balancing strategic ownership with hands-on execution, managing multiple campaigns, and making effective decisions with limited resources.

Particularly valuable experience includes:

B2B technology, cloud infrastructure, AI, developer platforms, or enterprise software, with exposure to both technical and business audiences.

Developing city-specific or regional campaigns informed by local audience insights and media behaviors.

Extending the impact of major industry events through coordinated pre-event, on-site, and post-event campaigns.

Co-marketing with technology or ecosystem partners through joint content, distribution, and activations.

Using CRM, marketing automation, account-based marketing, and campaign analytics tools to connect marketing activity with account engagement and commercial outcomes.

A strategic yet practical mindset: someone who starts with audience needs and business objectives, turns insights into clear campaign plans, and confidently moves between research, creative development, agency management, performance analysis, and experimentation.

Applicants must be authorized to work in the country in which they apply and provide proof of employment eligibility as a condition of hire.