Senior Product Manager II (Growth & Traffic)

The Senior Product Manager II will lead strategic product initiatives focused on growing traffic and user acquisition across a multi-brand digital ecosystem. Working at the intersection of Product, Marketing, Paid Acquisition, SEO, Data, and Engineering, you will build scalable acquisition strategies that turn high-intent visitors into active users. You will own key growth channels and platforms, including real-time bidding, partner integrations, attribution, and traffic quality systems. The role combines strategic planning with hands-on experimentation, using data and customer insights to identify the strongest opportunities for growth. You will partner directly with marketing leadership, influence investment decisions, and guide cross-functional teams toward measurable business outcomes. You will also mentor other product managers and help establish scalable growth practices across the organization.

• At least 8 years of product management experience, with a strong track record of driving traffic growth, revenue, and user acquisition at a senior or principal level.

• Experience working directly with marketing executives and sharing responsibility for acquisition goals, strategies, and budgets.

• Deep understanding of marketing technology (MarTech) integrations, SEO, paid media attribution, programmatic landing pages, and personalized user journeys.

• Strong expertise in web analytics, user behavior modeling, and experimentation methodologies.

• Ability to translate data and customer insights into product strategies, investment priorities, and measurable business outcomes.

• Proven ability to build trust across cross-functional teams, resolve competing priorities, and influence stakeholders without direct authority.

• Experience coaching and mentoring mid-level product managers.

• Strong strategic thinking, analytical skills, communication, and decision-making capabilities.

• Bachelor's or master's degree in Business, Computer Science, Marketing, or a quantitative discipline, or equivalent professional experience.

• Hands-on experience with custom media attribution solutions, predictive lifetime value (LTV) models, or programmatic SEO.

• Experience leading growth initiatives across multiple brands, markets, or geographic regions.