Senior Product Marketing Manager

CanadaRemoteFull-timesenior

MarketingMarketing Manager

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Quick Summary

Key Responsibilities

Leading go-to-market strategies for new products, features, solutions, and market initiatives, from initial planning and stakeholder alignment through launch and post-launch optimization.

Requirements Summary

Approximately 7+ years of experience in product marketing, B2B SaaS, enterprise software, data analytics, technology, or a related field. Bachelor's degree in Business, Engineering, Science,

Technical Tools

MarketingMarketing Manager

As a Senior Product Marketing Manager, you will shape the go-to-market strategy for innovative software solutions addressing critical water data management, analytics, and compliance challenges. You will operate at the intersection of Product, Sales, Marketing, Customer Success, and Services, translating customer and market insights into compelling product positioning and measurable growth initiatives. From leading product launches to strengthening commercial enablement, you will help bring complex B2B solutions to market effectively. You will also develop differentiated messaging, identify market opportunities, and influence strategic decisions through data-driven recommendations. This role offers the opportunity to collaborate with global teams, mentor marketing colleagues, and contribute to solutions that support the sustainable management of essential water resources. The position is available in a hybrid arrangement in Vancouver or remotely from Canada or the United States.

In this role, you will lead strategic product marketing initiatives, strengthen market positioning, and ensure commercial teams have the insights and resources needed to drive adoption and revenue growth. Your responsibilities will include:

Leading go-to-market strategies for new products, features, solutions, and market initiatives, from initial planning and stakeholder alignment through launch and post-launch optimization.
Developing a deep understanding of customers, buyers, industries, competitors, and market dynamics through interviews, win/loss analysis, surveys, product usage data, and feedback from Sales and Customer Success.
Creating and refining differentiated product positioning, messaging, value propositions, and persona-based narratives across products, industries, and AI-related capabilities.
Equipping Sales teams with effective commercial resources, including sales plays, pitch narratives, competitive battlecards, objection-handling materials, and customer success stories.
Partnering with Campaign and Content teams to translate market strategies into integrated marketing programs that generate awareness, engagement, pipeline, and revenue.
Aligning Product, Sales, Customer Success, Services, Communications, and Marketing stakeholders around shared priorities, repeatable go-to-market frameworks, measurable objectives, and coordinated execution.
Translating customer and market insights into thought leadership, industry narratives, executive recommendations, and market-facing initiatives.
Mentoring other marketing professionals and strengthening product marketing capabilities, standards, and best practices across the organization.

Requirements

~1 min read

The ideal candidate brings extensive product marketing experience in B2B technology environments, with the strategic perspective and communication skills needed to influence stakeholders and drive measurable business outcomes. The following qualifications are expected:

Approximately 7+ years of experience in product marketing, B2B SaaS, enterprise software, data analytics, technology, or a related field.
Bachelor's degree in Business, Engineering, Science, or another relevant technical discipline.
Demonstrated experience developing market segmentation, product positioning, messaging, value propositions, and go-to-market strategies for complex B2B products or solutions.
Proven track record of leading measurable product or solution launches.
Experience partnering with enterprise Sales teams and supporting complex buying processes.
Strong analytical capabilities, including the ability to interpret customer, market, competitive, pipeline, revenue, and product data.
Ability to translate analytical findings into strategic recommendations and communicate them effectively to senior and executive stakeholders.
Strong leadership, communication, and conflict-resolution skills.
Proven ability to build alignment, navigate challenging situations, and foster collaboration across diverse teams and stakeholders.