1h ago

Social Media Manager, Dicey

IrelandRemoteFull-timemid

MarketingSocial Media Manager

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Quick Summary

Key Responsibilities

Manage the brand's primary social media accounts, prioritizing X through regular publishing, community engagement, replies, and trend-driven content.

Requirements Summary

The ideal candidate is highly creative, proactive, and deeply familiar with internet culture, particularly within the cryptocurrency, iGaming, and sports betting communities.

Technical Tools

MarketingSocial Media Manager

We are looking for a creative, internet-savvy Social Media Manager to shape the voice and online presence of a fast-growing brand in the crypto casino and sports betting industry.
In this role, you will take ownership of the brand's main social media accounts, with X as your primary platform.
You will develop original ideas, create engaging content, and turn trending topics, product launches, and cultural moments into shareable conversations.
Combining humor, sharp communication, and strong brand awareness, you will help the brand stand out in a highly competitive digital landscape.
You will also build relationships with key opinion leaders and creators to amplify campaigns and expand audience reach.
Working closely with marketing and product teams, you will have significant creative autonomy while contributing directly to brand awareness, engagement, and growth.
This is an opportunity to take ownership of a distinctive social media identity within a dynamic, remote-first international environment.

As Social Media Manager, you will lead the day-to-day execution of the brand's social media strategy, ensuring a consistent, engaging, and recognizable online presence. Your responsibilities will include:

Manage the brand's primary social media accounts, prioritizing X through regular publishing, community engagement, replies, and trend-driven content.
Develop creative content ideas and transform product launches, major wins, industry developments, and global events into engaging social media moments.
Independently produce a wide range of content, including written posts, memes, graphics, and short-form videos, collaborating with the creative team on larger productions.
Monitor online conversations and react quickly to emerging trends and relevant events to maximize visibility and engagement.
Maintain a distinctive, bold, and entertaining brand voice while ensuring all communications remain aligned with brand values and reputation.
Manage sensitive conversations, online controversies, and negative sentiment with sound judgment and effective communication strategies.
Identify, develop, and manage partnerships with key opinion leaders (KOLs) and content creators to amplify campaigns and increase reach.
Collaborate with product and marketing teams on launches, announcements, and promotional initiatives.
Monitor social media performance, including reach, engagement, and traffic, and translate insights into clear performance reports and actionable recommendations.

Requirements

~2 min read

The ideal candidate is highly creative, proactive, and deeply familiar with internet culture, particularly within the cryptocurrency, iGaming, and sports betting communities. You should be comfortable creating content independently while balancing originality with strong brand awareness. Key qualifications include:

Proven experience managing social media accounts and developing engaging content, preferably for consumer-facing digital brands.
Strong knowledge of internet culture, crypto communities, and iGaming and sports betting audiences, particularly on X.
Excellent copywriting skills, with the ability to create witty, original, sharp, and relevant posts quickly.
Hands-on content creation skills, including the ability to independently produce memes, graphics, and short-form videos without relying entirely on designers or editors.
A strong understanding of brand voice and the ability to distinguish attention-grabbing content from messaging that could damage brand reputation.
Confidence in managing sensitive online discussions, controversy, and reputational challenges with composure and strategic judgment.
Experience working with KOLs, influencers, or content creators and managing partnerships designed to generate measurable results.
Ability to interpret social media metrics, including reach, engagement, and traffic, and use performance data to improve content strategies.
A proactive and independent working style, with strong initiative, organization, and the ability to deliver consistently without close supervision.
Comfort working within the online casino and sports betting industry.

Nice to have:

Previous experience working directly in the iGaming industry.
A portfolio of successful social media posts or campaigns demonstrating strong engagement or viral reach.
A strong awareness of innovative brands and social media accounts that successfully use humor and distinctive communication to engage audiences.