Sr. Growth Marketing Strategist

The Sr. Growth Marketing Strategist will lead demand generation initiatives for innovative marketing, leasing, and AI-powered solutions in the multifamily housing market.
This strategic, hands-on role combines creative storytelling, integrated campaign management, and data-driven optimization to generate qualified pipeline and accelerate sales.
You will own end-to-end campaign strategy, translating complex product capabilities into compelling messaging tailored to specific buyer personas and market segments.
Working across paid and owned channels, you will orchestrate campaigns that support product launches, sales priorities, and every stage of the buyer journey.
As a key partner to Marketing, Product Marketing, and Sales, you will drive alignment, strengthen campaign execution, and improve conversion performance.
This remote opportunity offers meaningful ownership, cross-functional collaboration, and the chance to shape how modern technology supports growth in the multifamily industry.

The ideal candidate is a strategic and results-oriented B2B marketer with strong campaign execution capabilities, analytical expertise, and experience working across complex product and sales environments. The following qualifications are expected:

• At least 7 years of experience in B2B SaaS demand generation or integrated campaign strategy roles.

• Demonstrated success developing and managing full-funnel campaigns combining content strategy, digital media, and outbound sales activities.

• Proven accountability for pipeline performance, campaign results, and continuous optimization.

• Hands-on experience with Salesforce and marketing automation platforms such as Pardot, Marketo, or HubSpot.

• Strong knowledge of campaign measurement, marketing attribution, A/B testing, and performance reporting.

• Strategic, persona-driven approach to campaign planning and audience segmentation.

• Excellent writing skills, with the ability to develop compelling campaign themes, nurture sequences, and tailored messaging.

• Strong communication and stakeholder management skills, including the ability to align cross-functional teams and present results in business terms.

• Interest in innovation, experimentation, and modern marketing approaches, including AI and automation.

• Excellent organizational and project management skills, with the ability to manage multiple campaigns, timelines, and stakeholders simultaneously.

• Collaborative and pragmatic mindset, with the ability to bring clarity and drive execution in a fast-paced, matrixed environment.

• Familiarity with AI-enabled solutions or experience in emerging technology markets is preferred.

• Experience in multifamily housing, real estate technology, or related B2B industries is an advantage.

• Ability to work effectively in a remote home-office environment and travel occasionally as needed.