Sr Product Manager - Growth Marketing Enablement

Join a globally distributed product organization focused on creating seamless financial experiences across mobile and web platforms. As a Senior Product Manager, you will bridge marketing and product development, shaping the experiences that help millions of users discover, adopt, and return to digital financial products. You will build the growth marketing enablement function from the ground up, defining its roadmap, processes, and operating standards. From acquisition funnels and personalized campaigns to referrals, incentives, and lifecycle engagement, you will turn growth opportunities into scalable product solutions. Working closely with marketing, design, engineering, and data teams, you will use experimentation and user insights to improve conversion and retention. This remote opportunity offers significant ownership in a competitive consumer fintech environment where product quality and measurable impact drive success.

• Product management expertise: Demonstrated experience owning product roadmaps and delivering initiatives from strategy and discovery through implementation, launch, and continuous improvement.

• Growth and marketing enablement: Strong understanding of acquisition funnels, conversion optimization, lifecycle marketing, retention strategies, and the product capabilities required to support marketing campaigns.

• Experimentation and analytics: Ability to identify funnel bottlenecks, formulate hypotheses, design experiments, interpret results, and make evidence-based decisions using relevant product and marketing metrics.

• User experience and behavioral insights: Strong product judgment and understanding of user psychology, usability, and customer journeys, with the ability to translate behavioral insights into practical improvements.

• Campaign and lifecycle experience: Familiarity with personalized campaign journeys, push notifications, email engagement, referral programs, incentives, recurring deposits, and reactivation strategies.

• Acquisition channel expertise: Understanding of paid social, search, affiliate marketing, landing page optimization, and performance measurement across digital and offline acquisition channels.

• Cross-functional leadership: Proven ability to coordinate marketing, design, engineering, and data teams, align diverse stakeholders, and drive initiatives without relying solely on formal authority.

• Strategic ownership: Ability to establish a new function or operating model, prioritize competing opportunities, define clear processes, and turn ambiguous business goals into an actionable roadmap.

• Data-driven communication: Strong analytical and communication skills, including the ability to define success metrics, report outcomes honestly, explain unsuccessful experiments, and translate findings into actionable recommendations.

• Adaptability and execution: Comfortable operating in a fast-paced, evolving environment, balancing strategic planning with hands-on delivery and continuous iteration.

• Relevant industry interest: Experience in consumer technology, fintech, financial services, or another high-growth digital product environment is valuable, particularly where acquisition and retention are central to business success.