Staff Product Marketing Manager (PMM - Patient Growth)

In this remote role, you will shape how patients discover, evaluate, and engage with mental healthcare through a growing digital healthcare marketplace. You will own product marketing strategies across the patient journey, helping translate customer insights into compelling positioning, differentiated messaging, and impactful go-to-market initiatives. Working closely with Growth, Lifecycle, Product, Research, and Creative teams, you will identify opportunities to improve acquisition, activation, and retention. You will combine qualitative research, funnel analytics, and experimentation to reduce barriers to care and influence meaningful changes in patient behavior. As a senior individual contributor, you will help establish the vision and standards for consumer product marketing while influencing strategic decisions across the organization. This is an opportunity to make a measurable impact on healthcare accessibility while building trusted, patient-centered experiences in a regulated environment.

• At least 8 years of experience in product marketing, growth marketing, or a closely related discipline, including substantial consumer-facing work and accountability for business outcomes.

• Demonstrated ability to develop and execute marketing strategies that measurably influence customer behavior and deliver business results.

• Strong customer insight capabilities, with the ability to translate qualitative research and quantitative evidence into actionable strategies and clear decisions.

• Deep understanding of consumer marketing funnels, including acquisition, activation, engagement, and lifecycle marketing.

• A strong experimentation mindset, with experience developing testable hypotheses, designing experiments, interpreting results, and applying learnings to improve performance.

• Exceptional strategic writing skills, including experience developing product positioning, messaging frameworks, creative briefs, and compelling go-to-market narratives.

• Experience working in a regulated or highly constrained consumer category, with an understanding of how to create effective marketing while navigating compliance and other limitations.

• Strong strategic judgment and comfort with ambiguity, including the ability to identify opportunities independently and shape solutions without waiting for detailed direction.

• Excellent communication and stakeholder management skills, with the ability to influence senior leaders, articulate clear points of view, and revise recommendations when evidence changes.

• Experience collaborating across Product, Research, Creative, Growth, and Lifecycle teams to deliver cohesive customer experiences and marketing initiatives.

• Practical experience using AI tools thoughtfully in professional workflows, with a clear understanding of where human expertise and judgment remain essential.

• A results-oriented approach, supported by concrete examples of marketing initiatives that improved customer behavior, funnel performance, or business outcomes.