We are looking for a highly analytical and detail-oriented Technical Content Writer to transform complex technology concepts into clear, engaging, and persuasive content for enterprise audiences. In this role, you will collaborate with Sales, Marketing, and technical experts to develop content that strengthens brand positioning, generates demand, and improves organic search visibility. You will create compelling narratives covering enterprise software, digital experience platforms, cloud infrastructure, system integration, data analytics, and artificial intelligence. Your work will support the entire buyer journey, from thought leadership and audience education to lead generation and sales enablement. You will also leverage SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI-assisted writing tools to maximize content reach and effectiveness. Working remotely with international stakeholders, including teams in Canada, you will contribute to strategic marketing initiatives while maintaining at least four hours of daily overlap with Eastern Time.
Technical Content Creation: Research, write, edit, and publish high-quality long-form content, including technical blogs, whitepapers, customer case studies, newsletters, and website copy.
Content Strategy Development: Build and execute content strategies covering enterprise digital experience platforms (DXP), cloud infrastructure, system integrations, managed IT services, data analytics, and artificial intelligence.
Technical Storytelling: Translate complex technical architectures, solutions, and concepts into accessible and compelling messaging tailored to different audiences, including CIOs, CTOs, IT leaders, and technical professionals.
SEO Optimization: Develop search-optimized content using keyword research, search intent analysis, competitor benchmarking, and strategic content mapping to improve organic visibility and website performance.
AEO and GEO Strategy: Create and implement Answer Engine Optimization and Generative Engine Optimization frameworks, including structured FAQs, conversational prompts, and content designed to improve visibility across AI-powered search platforms.
Subject Matter Expert Collaboration: Work closely with internal technical leaders and subject matter experts to validate technical accuracy, gather insights, and develop authoritative industry perspectives.
Demand Generation Content: Produce conversion-focused marketing assets, including landing pages, email sequences, social media content, downloadable resources, and campaign materials.
Marketing and Sales Enablement: Develop engaging presentations, sales decks, webinar materials, conference collateral, and promotional content to support business development and marketing initiatives.
Competitive and Market Research: Analyze industry trends, competitor positioning, and market opportunities to identify content gaps and develop messaging that addresses customer challenges and business needs.
Content Repurposing: Transform long-form content into multiple formats, including social media campaigns, visual carousels, newsletters, and subscriber updates to maximize content reach.
Performance Monitoring: Track content performance, organic traffic, audience engagement, and conversion indicators using tools such as Google Analytics 4 (GA4) and Google Search Console.
Editorial and Workflow Management: Manage content calendars, creative briefs, publishing schedules, editorial reviews, and brand guidelines while ensuring consistency and quality across all channels.
AI-Assisted Content Development: Leverage AI writing and research tools responsibly to improve productivity, while ensuring all content is manually reviewed, fact-checked, and aligned with technical and brand standards.