Vice President of Marketing

The Vice President of Marketing will lead the marketing strategy and execution for a global SaaS platform specializing in security, risk intelligence, duty of care, and critical event management. This hands-on leadership role combines brand development, demand generation, content strategy, public relations, and competitive positioning to drive business growth. Working closely with executive leadership and sales teams, the successful candidate will align marketing initiatives with revenue goals and build programs that generate qualified enterprise opportunities. The role also oversees marketing technology, campaign performance, and data-driven reporting to improve pipeline visibility and operational efficiency. With a focus on enterprise buyers across security, risk, and compliance, this position offers the opportunity to shape market positioning and strengthen brand credibility. This is a full-time remote opportunity suited to a self-directed marketing professional who thrives in a growing business and can balance strategic leadership with day-to-day execution.

• Professional experience: At least 5 years of experience in B2B SaaS marketing, with demonstrated ownership of brand, content, and demand generation initiatives.

• Marketing leadership: Experience building or scaling a marketing function in a startup or growth-stage company, with the ability to establish strategy, develop processes, and execute campaigns directly.

• Revenue-focused marketing: Proven ability to align marketing activities with an active sales pipeline, supported by specific examples of generating qualified leads and contributing to enterprise sales opportunities.

• Content development and writing: Excellent writing skills, with the ability to create compelling executive whitepapers, sales materials, case studies, email campaigns, and concise marketing messages for enterprise audiences.

• Sales enablement portfolio: A portfolio of sales enablement materials is required, including examples such as case studies, one-pagers, competitive battlecards, and email campaigns.

• Marketing technology: Hands-on HubSpot experience is required, including familiarity with marketing automation, workflows, reporting, and data management. Experience with ZoomInfo or equivalent tools is an advantage.

• Enterprise marketing expertise: Experience marketing to enterprise buyers in security, risk, compliance, or related industries is strongly preferred.

• Strategic and operational capability: Ability to develop marketing strategy while personally executing campaigns, managing technology, producing content, and analyzing performance in a small-team environment.

• Communication and collaboration: Strong communication skills and the ability to work effectively with sales leaders, executives, and other stakeholders to translate business objectives into marketing initiatives.

• Organization and initiative: Self-directed, highly organized, and comfortable working independently with minimal process overhead.

• Preferred paid media experience: Familiarity with LinkedIn Campaign Manager and paid social campaigns.

• Preferred industry background: Experience in or adjacent to defense, intelligence, or physical security markets.

• Preferred sales technology experience: Familiarity with Orum or similar outbound sales platforms.

• Preferred industry relationships: Existing relationships with trade press or analysts in the security and risk sectors.