VP of Marketing (B2B SaaS)

Partner with the Chief Revenue Officer and executive leadership team to define and execute a go-to-market and marketing strategy aligned with revenue targets, the business value creation plan, and profitable growth objectives.

Own the annual marketing plan and budget, allocating investment across channels and programs based on pipeline contribution, customer acquisition cost (CAC), and return on investment (ROI).

Refine the ideal customer profile (ICP), segmentation, positioning, and target account strategy in collaboration with Sales, Client Success, and Product, prioritizing high-value retail segments and geographies.

Present marketing performance, pipeline forecasts, and strategic recommendations to executive leadership and the Board, using metrics such as annual recurring revenue (ARR), pipeline coverage, CAC payback, and EBITDA impact.

Build and manage a scalable, multi-channel demand generation engine across digital, organic, account-based marketing (ABM), events, partnerships, and outbound channels.

Lead the Sales Development Representative (SDR) function, improving inbound and outbound alignment, messaging, lead quality, follow-up speed, and conversion into qualified opportunities.

Establish shared funnel definitions, service-level agreements, and lead management processes with Sales to improve handoffs and pipeline performance.

Develop enterprise ABM programs and drive cross-sell and upsell pipeline in partnership with Client Success.

Own the digital marketing strategy across the website, paid search, paid social, email, and organic channels, continuously improving website performance and conversion rates.

Lead SEO and answer engine optimization (AEO/GEO) strategies to strengthen visibility and ensure accurate representation across traditional search engines and AI answer engines.

Build brand authority through content, technical SEO, structured data, and third-party channels, while monitoring AI search visibility, share of voice, citation rates, and sentiment against competitors.

Define and implement the marketing AI strategy, using generative and agentic AI for content, personalization, campaign execution, lead scoring, and analytics, with appropriate standards for brand consistency, accuracy, and data privacy.

Own and optimize the marketing technology stack, including Salesforce and HubSpot, ensuring effective integration, reliable data, and efficient technology investment.

Establish marketing analytics and attribution frameworks, including multi-touch attribution, funnel conversion, and pipeline velocity, to connect marketing investment with pipeline, bookings, and ARR.

Partner with Finance and Revenue Operations on forecasting, budgeting, and unit economics, including CAC, CAC payback, LTV, and marketing ROI.

Deliver executive- and Board-ready dashboards and reporting, using data and experimentation to scale effective programs and discontinue underperforming activities.

Elevate brand positioning and oversee content, thought leadership, creative, graphic design, and sales enablement to support the buyer journey and strengthen market authority.

Lead the events strategy, including industry conferences, executive gatherings, and client events, with measurable pipeline and ROI expectations.

Develop customer advocacy initiatives, including references, case studies, reviews, and community programs that support retention, expansion, and new-customer acquisition.

Recruit, lead, mentor, and develop a high-performing marketing organization, establishing clear roles, objectives, accountability, and future leadership capacity.

Evaluate team structure and capabilities, balancing internal talent, agency partners, and AI-enabled workflows to build an efficient and scalable function.

Build strong cross-functional relationships with Sales, Client Success, Product, Finance, and HR, and support employer-brand initiatives to attract talent.

Prepare and deliver marketing updates for company-wide meetings and leadership forums.