Web Production Specialist

BrazilRemoteFull-timemid

Manufacturing & ProductionProduction Associate

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Quick Summary

Requirements Summary

1–2 years of experience in web design or digital marketing, supported by a portfolio demonstrating strong visual judgment. Strong visual design sensibility,

Technical Tools

Manufacturing & ProductionProduction Associate

The Web Production Specialist will transform strategic briefs and approved content into polished, engaging websites that help small businesses attract customers and generate leads. This creative, execution-focused role combines visual design, image curation, and conversion-oriented web production. You will build service pages and local landing pages, ensuring each design reflects the client's brand and communicates professionalism. Using WordPress and modern image-editing tools, including AI-powered solutions, you will create layouts that guide visitors toward meaningful actions. You will also refine content presentation, improve visual hierarchy, and ensure every page delivers a consistent user experience. Working remotely with onboarding specialists, you will help turn marketing strategies into effective digital experiences.

Build and style service pages, city landing pages, and other website content using approved copy and strategic briefs.
Select, edit, and optimize client images to create authentic, professional visuals that build trust.
Use image-editing and AI-powered tools to enhance photography or source suitable imagery that aligns with each client's brand.
Design page layouts with clear visual hierarchy, guiding visitors naturally toward calls to action.
Make minor copy adjustments where needed to improve readability, visual flow, headline length, and overall page presentation.
Apply conversion-focused design principles, including effective calls to action, scannable content, trust signals, appropriate whitespace, and mobile-responsive layouts.
Maintain visual consistency while adapting design choices to different client industries, identities, and audiences.
Conduct thorough visual quality checks before handoff, identifying layout issues, inconsistent styling, and unsuitable imagery.
Collaborate with Onboarding Specialists to understand strategic recommendations and translate them into compelling website experiences.

Requirements

~2 min read

1–2 years of experience in web design or digital marketing, supported by a portfolio demonstrating strong visual judgment.
Strong visual design sensibility, with an understanding of what makes websites feel professional, credible, and engaging.
Advanced familiarity with WordPress as a content management system.
Hands-on experience with the Gutenberg block editor and page builders such as Elementor or WPBakery.
Working knowledge of Advanced Custom Fields (ACF) for creating and managing custom content structures.
Ability to work confidently within existing WordPress themes and their design constraints.
Professional image-editing skills, including knowledge of image formats, file types, and web optimization.
Proficiency with image-editing and AI enhancement tools such as Canva, Photoshop, and Gemini.
Understanding of typography, character count, and text layout, with the ability to make minor copy adjustments that improve user experience and visual hierarchy.
Knowledge of conversion-focused design principles, including the impact of whitespace, color, typography, and imagery on user behavior.
Basic SEO knowledge, including title tags, heading structures, and meta descriptions.
A strong eye for detail and the ability to identify visual inconsistencies, alignment issues, and low-quality design elements.
Ability to manage structured timelines while maintaining high design standards.
Basic HTML/CSS knowledge is an advantage.
Formal training in graphic design, UX/UI design, or visual communication is a plus.
Familiarity with A/B testing, conversion optimization, photography, videography, accessibility standards, or responsive design is beneficial.
Previous experience in an agency environment managing multiple projects is an advantage.
Strong English proficiency is required. Applications and CVs must be submitted in English.