Senior Growth Analyst, User Acquisition

Develop our attribution approach and interpret MMP and ad platform reporting. Work with BI and technical teams to define conversion events, validate tracking and resolve data discrepancies. You will lead analytical requirements and validation; technical teams own implementation.

Analyse acquisition cohorts, activation, retention, subscription conversion and revenue alongside LTV, CAC, ROAS and payback periods. Make assumptions explicit and use findings to guide acquisition and bidding targets.

Design and evaluate A/B tests, holdouts and incrementality tests with the marketing team. Distinguish attributed conversions from incremental impact and turn findings into practical recommendations.

Build benchmarks, forecasts, dashboards and efficient reporting to guide planning, budgets and growth targets, working with BI to keep KPI definitions consistent and data reliable.

Support selected client campaign analyses and communicate findings clearly to stakeholders, prioritising work that improves decisions and performance.

At least 3 years of experience in user acquisition or performance marketing analytics, ideally in an app, subscription or digital consumer business.

A strong understanding of mobile analytics, including attribution, conversion events, measurement limitations and discrepancies between data sources.

An understanding of paid acquisition channels such as Meta, TikTok and Google, their optimisation goals and performance metrics.

Experience analysing acquisition funnels, retention cohorts and unit economics to assess user value beyond installs or initial conversions.

Confident working with spreadsheets, BI tools and data from multiple sources.

The ability to turn complex findings into clear recommendations, challenge assumptions constructively and prioritise independently.

Excellent written and spoken English.

Hands-on experience with mobile measurement partners such as AppsFlyer or Adjust.

Experience designing and evaluating A/B tests, holdouts or incrementality tests.

SQL or Python.

Experience with CTV app measurement, ASO or CRM and lifecycle analytics.

German language skills.

An open-minded, international team that enjoys collaborating to reach shared goals.

Meaningful work, opportunities for personal growth and the chance to make a lasting impact.

A permission-less environment where you can take ownership and focus on delivering value without unnecessary complexity.

Trust in your expertise and judgement, with room to improve how we work and bring new ideas.

A collaborative and supportive environment that helps you achieve your personal and professional goals.

A flexible hybrid working environment, with no requirement to come to the office.