Director of Marketing - Kansas City Live!

United States·Kansas Cityexecutive

MarketingMarketing Director

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Quick Summary

Key Responsibilities

Work with district leadership to develop and implement a comprehensive brand strategy for Kansas City Power & Light District Oversee all marketing campaigns, digital and traditional,

Requirements Summary

8+ years of experience in marketing, communications, or public relations, preferably in hospitality, real estate, or entertainment. Proven expertise in brand marketing, PR, and digital strategy.

Technical Tools

MarketingMarketing Director

KANSAS CITY POWER & LIGHT DISTRICT

KC Live! is the Midwest’s premier entertainment destination. An entire city block with two levels of world-class restaurants, taverns and night spots, KC Live! is where Kansas City goes to play. KC Live! also features a full-concert stage where the country’s most premiere musicians and bands perform weekly during the summer and for special events throughout the year.

What We Offer

~2 min read

✓Competitive Pay with annual reviews

✓Comprehensive Benefits Package

✓401K, with contribution

✓Career Advancement Opportunities

✓Paid Time Off

✓Work with district leadership to develop and implement a comprehensive brand strategy for Kansas City Power & Light District

✓Oversee all marketing campaigns, digital and traditional, to ensure consistency in messaging, tone, and visual identity

✓Collaborate with district leadership, Kansas City Live! management, Live! concepts, and tenants to support business success through co-branded initiatives, actions, and cross-promotions.

✓Lead creative direction for all Kansas City Power & Light District marketing assets, including signage, advertising, and promotional materials.

✓Work with the district’s public relations agency to develop and manage a PR strategy that secures earned media coverage, enhances reputation, and fosters strong relationships with media outlets.

✓Create and manage a monthly PR calendar and corresponding initiatives

✓Serve as a spokesperson, ensuring brand aligned messaging in all press releases, interviews, and public statements.

✓Cultivate relationships with key community leaders / organizations, influencers, and business partners, to generate positive exposure.

✓Oversee all crisis communications and reputation management efforts.

✓Oversee and implement content strategy for district website, social media, email marketing, and digital advertising.

✓Utilize data-driven insights to optimize marketing efforts and measure ROI.

✓Develop and implement retail leasing marketing strategy including a monthly newsletter and vacant unit campaigns.

✓Support sponsorship presentations and implement sponsorship marketing assets and deliverables.

✓Manage communications with internal and external stakeholders and local businesses or tenants as needed.

✓8+ years of experience in marketing, communications, or public relations, preferably in hospitality, real estate, or entertainment.

✓Proven expertise in brand marketing, PR, and digital strategy.

✓Knowledge of social media trends and paid media strategies.