Content Strategist Automation Expert Consultant

This is a consultancy mission at a client site, representing Keystone Solutions. As a Content Strategist / Automation Expert, you will be hired by Keystone Solutions to deliver expertise and drive impactful projects for our client in the banking sector. You will join the Digital Marketing Strategies team to translate SEO, GEO, data, and digital insights into actionable content strategies and automation use cases. Your work will bridge business priorities, customer needs, and visibility opportunities, leveraging AI, automation, and content to enhance SEO and LLM-targeted tactics across Retail, Private, and Corporate Banking.

• →Design, coordinate, and optimize editorial plans, campaign messaging, and multi-segment content strategies.
• →Scale content automation by collaborating with MarCom, IT, agencies, and tech partners.
• →Ensure alignment with the MarCom Strategy alongside Cluster Strategists and the Head of Digital Marketing Strategies.

1. →Translate insights (SEO, GEO, AI trends) into data-driven content strategies to boost visibility.
2. →Orchestrate cross-functional teams to integrate SEO/GEO requirements and automate workflows.
3. →Optimize performance via analytics, testing, and continuous improvement.

• →Develop global content strategies aligned with brand, marketing, and business goals (audiences, personas, digital journeys).
• →Define content pillars, messaging frameworks, and editorial roadmaps with MarCom Cluster Strategists.
• →Conduct topic research, competitive analysis, and audience segmentation.
• →Drive content readiness for campaigns/launches; update Digital Shelf best practices.

• →Translate SEO/GEO insights into actionable content strategies.
• →Align visibility opportunities with business priorities, audiences, and digital journeys.
• →Collaborate with Search, AI, and Optichannel Strategists to integrate technical requirements.
• →Use performance data to identify gaps and prioritize opportunities.

• →Manage editorial calendars with Storytelling (Editorial Topic Owner) and MarCom clusters.
• →Govern content planning/development (internal teams + external contributors).
• →Ensure delivery aligns with strategy, audience needs, and visibility goals.
• →Test new tools to enhance team efficiency.

• →Monitor content/SEO/GEO performance via analytics and qualitative testing.
• →Adapt strategies based on SERP changes, AI trends, and performance insights.
• →Provide regular reports and recommendations to leadership.

• →Partner with Cluster Leads, Storytelling, Optichannel, AI/Search Strategists, and Corporate Reputation teams.
• →Coordinate with stakeholders (Procurement, Compliance, Legal) on content topics.

• →Identify AI/automation opportunities to improve content efficiency/effectiveness.
• →Define use cases, MVPs, workflows, and quality criteria (balance automation + human input).
• →Scale successful use cases into repeatable processes across MarCom clusters.
• →Recommend future tech/workflow improvements.

• Fluent in Dutch or French
• Fluent in French or Dutch
• Fluent in English

• Bachelor's degree in Marketing, Communications, or related field
• 10+ years of experience in digital marketing

• Relevant certifications in paid media platforms like Google Ads, CM360, DV360, and Social Media Ads platforms are considered an asset

• Expectation: 50% on site & 50% homeworking

• High expertise in media planning, media buying and negotiation
• Experience in digital marketing
• Knowledge of media buying and negotiation
• Familiarity with SAP, QAP, and other agile ceremonies
• Strong analytical and problem-solving skills
• Excellent communication and negotiation skills

• Strong experience in digital transformation (preferable)
• Be obsessed with project delivery (preferable)

• Strong experience in content strategy, SEO, and/or digital editorial management
• Excellent collaboration, communication, and project management skills
• Familiarity with structured data, semantic SEO, and content architecture
• Ability to produce and edit high-quality content with attention to clarity and accuracy
• Analytical mindset with the ability to interpret data and transform insights into action
• Understanding of LLMs, generative AI search behavior, and GEO best practices

• Familiarity with Adobe suite (preferable)

• Ability to see the overall picture (helicopter view) - strategic thinking
• Analytical mind – conceptual thinking
• Negotiation and persuasion skills
• Structured approach
• Quality-minded and eye for detail
• Goal-oriented
• Open to change
• Leadership

• As a consultant, you will work on-site and embody the Keystone Solutions identity, bringing our core values to every engagement.
• Experience dynamic projects and diverse challenges across various client environments.
• Accelerate your professional development with turbo-charged learning and broad exposure to digital marketing, automation, and content strategy.
• Skyrocket your ambition with a clear commitment to career growth within the Keystone Solutions framework.