Project Manager Business Consultant

Belgium·Brusselsmid

OtherBusiness Consultant

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Quick Summary

Key Responsibilities

Develop and maintain a holistic optichannel strategy that ensures consistent, integrated customer experiences across web, mobile, social, email, paid media, offline, and emerging channels.

Requirements Summary

At least 10 years of relevant experience. Strong experience in optichannel marketing strategy and digital experience design. Proven expertise in Digital Journey mapping, UX best practices,

Technical Tools

OtherBusiness Consultant

The client is seeking a Project Manager Business to join their Marketing & Communications department as part of a consultancy mission through Keystone Solutions. As a Keystone Solutions consultant, you will represent our organization on-site, delivering expertise and value to client projects.

Responsibilities

~3 min read

→Develop and maintain a holistic optichannel strategy that ensures consistent, integrated customer experiences across web, mobile, social, email, paid media, offline, and emerging channels. Translate MarCom and business goals into funnel-based channel plans.
→Design the channel mix and orchestration: what message goes where, when, for which audience, and why – across the full digital (customer) journey.
→Work with MarCom Strategists, SEO/GEO Strategists and Head of Digital Marketing Strategies to define the right audience strategy. Match audience needs to right touchpoints and messaging depth. Map cross-channel behaviors and build experience frameworks that reflect how users navigate between platforms.
→Act as a strategic partner to MarCom managers and experts, providing guidance, developing a common vision around channel ownership, and owning the Digital Shelf.
→Create and evolve end-to-end user digital journey maps for priority audiences, including acquisition, onboarding, engagement, and retention paths.
→Identify friction points, drop-offs, and opportunities for journey improvement.
→Collaborate with UX, Tribes, and MarCom teams to enhance user flows, interactions, and interface clarity.
→Ensure journey design aligns with both brand narrative and performance goals.
→Lead CRO initiatives across digital properties (websites, landing pages, funnels, forms, mobile experiences).
→Conduct A/B and multivariate testing, behavioral analysis, and performance experiments.
→Use tools like Adobe Analytics, Content Square and heatmap/recording tools to understand user behavior.
→Define hypotheses, run experiments, and translate findings into actionable improvements.
→Work with designers and developers to implement and validate CRO enhancements.
→Build KPIs and dashboards to track channel effectiveness, journey performance, and conversion metrics.
→Analyze engagement, behavioral, and conversion data to identify actionable insights.
→Measure the impact of changes and ensure a culture of continuous optimization.
→Collaborate with Analytics team to create an optichannel oriented dashboard.
→Accountable for the creation and lifecycle management of the Digital Shelf, a section on the MarCom Sharepoint featuring a catalog of all channels/touchpoints with channel strategy, standards and guidelines, Analytics & KPIs, best practices, audiences, templates, etc.
→Partner with Content Strategist & SEO/GEO Expert and Channel Owners to align cross-channel initiatives.
→Steer the Channel Owners to continuously optimize their respective channels and coordinate this via a Channel Guild using scrum methodologies & facilitation techniques.
→Ensure all channels work together, not in silos - supporting coherent and optimized customer experiences.
→Coordinate with UX and tech teams for journey improvements and CRO experiment implementation.
→Align with strategic and creative stakeholders on messaging consistency.
→Coach marketing teams on channel best practices and emerging trends.
→Support or lead the development of personalized experiences across channels.
→Use segmentation insights to tailor journeys, messaging, and conversion points to user needs and behaviors.
→Align personalization strategy with lifecycle stages and CRM programs.

Requirements

~2 min read

At least 10 years of relevant experience.
Strong experience in optichannel marketing strategy and digital experience design.
Proven expertise in Digital Journey mapping, UX best practices, and conversion optimization.
Analytical, hypothesis-driven mindset with a focus on iterative improvement.
Presentation skills.
Concept simplification.
Familiarity with A/B testing tools, behavioral analytics, and experimentation frameworks.
Strong command of analytics platforms (Adobe Analytics, GA4, Tag Manager, Content Square or other data visualization tools, etc.).
Ability to translate complex behavioral data into clear strategic actions.
Experience on building Sharepoint, Notion or any other no code collaborative tools.
Experience collaborating cross-functionally with UX, IT and other MarCom teams.
Strong experience in digital transformation (preferable).
Be obsessed with project delivery (preferable).
Expertise in agile methodologies.
Excellent communication, negotiation, and interpersonal skills.
Problem-solving and analytical capabilities.
Strong stakeholder management, especially with marketing and IT teams.
Ability to work in complex, fast-paced digital marketing environments.
Familiarity with banking operations or financial products (preferable).
Understanding of digital marketing concepts and terminology (preferable).
Ability to see the overall picture (helicopter view) - strategic thinking.
Analytical mind – conceptual thinking.
Negotiation and persuasion skills.
Structured approach.
Quality-minded and eye for detail.
Goal-oriented.
Open to change.
Leadership.
Bachelor's or Master's degree in Business Administration, Design, Marketing, ICT Academic background or related field.
Certifications in Figma, service design, Adobe Analytics, Content Square, Agile (Scrum).
Fluent in Dutch or French.
Fluent in French or Dutch.
Fluent in English.
Expectation: 50% on site & 50% homeworking.

As a consultant, you will work on-site at the client, representing Keystone Solutions and bringing our core values to every engagement.
Experience dynamic projects and diverse challenges across various client environments, accelerating your professional growth.
Benefit from turbo-charged learning opportunities and broad exposure to innovative practices and technologies.
Enjoy a framework that supports skyrocketing ambition and career development within Keystone Solutions.
Being a “K-Stone” means embodying excellence, integrity, and collaboration in every mission.

If you are ready to tackle technical and strategic challenges in a dynamic consultancy environment, apply today at Keystone Solutions Career Portal.