Growth Marketer

This is a consumer fintech startup, and you will be working with serial entrepreneurs who have built strong consumer brands and innovative products. We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships. Yes, you can build an exciting business AND have real-life real-customer impact.

Kikoff is a high-growth consumer fintech startup offering credit-building solutions that are affordable, accessible, and educational. Our core product, the Kikoff Credit Account, has helped hundreds of thousands of customers build better credit. Kikoff has been featured by NerdWallet, Forbes, Buzzfeed, and others; and our app has a 4.9 rating amongst thousands of reviews. But Kikoff is more than just a credit builder: we are a long-term financial partner for our customers, and we have an exciting product roadmap of solutions to help our customers reach their financial goals.

• Growing the number of users who join our program at an efficient cost per acquisition by running campaigns across multiple digital and offline channels.

• Define, drive, and measure KPIs for each campaign.

• Continually design and execute AB tests to make the most effective campaigns.

• Work cross-functionally to bring campaigns to life: working with designers, copywriters, product team, data analysts, and more.

• Become a great growth marketer while getting broad exposure to many parts of marketing and building a company.

• 2+ years of experience demonstrating success in driving growth toward defined CAC/ROAS or volume targets, within set timelines and budgets or a strong track record in an analytical academic discipline or a structured, data-driven role.

• Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles.

• Ability to move fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail.

• Strategic thinker able to break down and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward.

• Understanding of hypothesis-driven A/B, MVT, and incrementality testing with the ability to analyze test result data to tease out learnings and insights to inform future testing.

• Understanding what makes an effective and strong direct response creative, with a framework to continually adjust and learn based on experimentation.

• Experience in a fintech business or the D2C industry is a bonus