Elite Banker-Household-Outbound_BRANCH BANKING_0468_0552_1030997

Job Description: Elite Banker - Household Outbound

Job Purpose

To acquire and manage affluent household relationships through outbound sales activities, deepen customer engagement, and promote the bank's liability, asset, and investment products to achieve business growth targets.

Key Responsibilities

• Generate new customer relationships through outbound calling, referrals, and field visits.
• Acquire affluent and high-net-worth household customers for savings accounts, current accounts, deposits, and wealth products.
• Cross-sell banking products such as: 
  • Personal Loans
  • Home Loans
  • Credit Cards
  • Insurance Products
  • Mutual Funds
  • Fixed Deposits
• Maintain and expand relationships with existing customers to increase product penetration.
• Conduct financial need analysis and offer suitable banking and investment solutions.
• Ensure achievement of monthly acquisition, revenue, and cross-sell targets.
• Follow up on leads generated through campaigns and other sourcing channels.
• Ensure compliance with KYC, AML, and internal bank policies.
• Provide excellent customer service and resolve customer queries promptly.
• Maintain accurate records of sales activities and customer interactions in bank systems.

Eligibility Criteria

• Graduate/Postgraduate in any discipline.
• 1-5 years of experience in Retail Banking, Wealth Management, Sales, or Relationship Management.
• Strong sales and relationship-building skills.
• Good understanding of banking products and financial markets.
• Excellent communication and negotiation skills.

Key Skills Required

• Customer Acquisition
• Outbound Sales
• Relationship Management
• Cross-Selling
• Wealth Management
• Lead Generation
• Communication & Presentation Skills
• Target Orientation
• Market Knowledge

Key Performance Indicators (KPIs)

• New Household Acquisition
• Revenue Generation
• CASA Mobilization
• Investment Product Sales
• Cross-Sell Ratio
• Customer Retention
• Portfolio Growth
• Customer Satisfaction Scores

1. Acquire and expand relationships with High Net Worth individuals for both liabilities and commercial assets.
2. Deliver superior customer service while ensuring adherence to bank policies and compliance standards.
3. Cross-sell a wide range of banking products and services to deepen client relationships.
4. Educate clients about new products and enhancements to maximize engagement.
5. Organize and lead targeted sales initiatives and client engagement events.
6. Collaborate with other group companies to offer integrated financial solutions.
7. Maintain comprehensive records of client interactions and relationship history.
8. Monitor and resolve customer complaints and queries with a focus on quick turnaround and satisfaction.