Kpler1mo ago

Performance Marketing Manager

London,LondonFull-timemid

MarketingPerformance Marketing ManagerPerformance Marketer

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Quick Summary

Overview

At Kpler, we are dedicated to helping our clients navigate complex markets with ease. By simplifying global trade information and providing valuable insights, we empower organisations to make informed decisions in commodities, energy, and maritime sectors.

Technical Tools

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Since our founding in 2014, we have focused on delivering top-tier intelligence through user-friendly platforms. Our team of over 700 experts from 35+ countries works tirelessly to transform intricate data into actionable strategies, ensuring our clients stay ahead in a dynamic market landscape. Join us to leverage cutting-edge innovation for impactful results and experience unparalleled support on your journey to success.

As a Performance Marketing Manager, you will be responsible for driving growth at Kpler, ensuring a steady pipeline of high-quality leads and Marketing Qualified Leads (MQLs). You will own demand generation across digital and organic channels, optimize website conversion rates (CRO), and build and execute paid media, SEO/AEO, and content marketing strategies. Your success will be measured by your ability to increase lead volume, improve conversion rates, and drive revenue.

Demand Generation & Paid Acquisition: Own and optimize paid acquisition campaigns across Google Ads, LinkedIn Ads, and other relevant platforms to drive high-quality leads and qualified pipeline. Manage budgets, forecasting, experimentation, and ROI optimization across regions and products.

SEO, AEO & Content Strategy: Collaborate with Product Marketing to strengthen Kpler’s organic acquisition. Lead AEO (Answer Engine Optimization) initiatives by optimizing content structure, messaging, and site architecture for AI-driven search and conversational queries.

Conversion Rate Optimization (CRO) & Website Performance: Continuously improve website conversion rates through A/B testing, UX and messaging optimization, landing page performance analysis, and personalization. Lead website redesign and optimization projects from a marketing and CRO perspective, partnering with product marketing, design and development teams.

Analytics, Attribution & Reporting: Monitor and analyze performance across paid and organic channels. Track and optimize key metrics (CPA, conversion rates, pipeline contribution), build actionable insights, and report on acquisition effectiveness to marketing and revenue stakeholders.

Performance & Demand Generation Expertise: 5-7+ years of experience in performance marketing in a B2B SaaS, data, or technology-driven environment. Proven ability to manage and scale paid acquisition campaigns with clear ROI impact.

Paid Media & Acquisition Channels: Hands-on experience with paid media platforms such as Google Ads and LinkedIn Ads (programmatic, ABM platforms, or additional channels are a plus). Strong understanding of budget management, experimentation, and funnel optimization.

CRO & Website Ownership: Demonstrated experience owning website performance and conversion rate optimization initiatives, including A/B testing, UX and messaging improvements, and landing page optimization. Experience leading or contributing to website redesign or major web optimization projects from a marketing perspective.

Desirable:

Commodities & maritime industry experience

Technical / Functional Skills:

SEO, AEO & Organic Growth: Solid understanding of SEO fundamentals and growing exposure to AEO, including optimizing content and site structure for LLM-based search and AI-driven discovery.

Analytics & Data-Driven Mindset: Strong analytical skills with experience tracking and optimizing key acquisition and funnel metrics (CAC, CPL, conversion rates, pipeline contribution). Comfortable working with analytics,buildingattribution models, and performance dashboards.

Marketing Tech & Collaboration: Experience with CRM and marketing automation tools and web analytics tools. Strong cross-functional collaboration skills and the ability to work effectively with RevOps, MarOps, Product Marketing, designers and developers.

Behavioural Competencies:

Execution & Ownership: Highly autonomous, detail-oriented, and comfortable operating in a fast-paced, international environment.

Strong communication skills and a hands-on mindset with the ability to balance strategy and execution.